Conversational marketing survey is online. Please take it!

I love it when I can play connector and bring together people who have never met to do something meaningful as a team.

Joseph Jaffe is writing a new book, “Join the COnversation.” Joe’s the blogger behind JaffeJuice and the podcaster behind the new marketing podcast, “Across the Sound. He’s also the president (and “chief interruptor”) at crayon, the new marketing company that now employs me.

For his book, Joe needed a survey to show the status and perceptions of converastional marketing. For the survey, two things were required: an organization to sponsor the survey and somebody with the expertise to draft an effective survey… Read More »

Stowe Boyd says I don’t get it

Before we get rolling on this, let me state unequivocally that I fully endorse the the conversation. People who know me know that I have advocated loud and long for company leaders and employees to blog, to join the conversation, to do so candidly as human beings and not institutions. I have lauded companies that do so and criticized companies that have failed to when they should have. The evidence is in this blog. I long for the day when the conversation becomes the primary means by which effective organizational communication can occur, because I believe in it so deeply.

But, as a realist, I don’t believe that day is here yet.

… Read More »

NewComm Forum deals

The New Communications Forum is on the horizon—March 7-9 at Caesar’s Palace in Las Vegas—and a couple of participants are offering registration deals.

Tom Foremski, the powerhouse journalist behind Silicon Valley Watcher, has publicized a promo code for $200 off the registration fee.

Meanwhile, Provident Partners is giving away a registration. As Michael Keliher notes, “It’s our little way of promoting this great event and the whole of new media and new communication.”

I’ll be speaking at the event, too—running the podcasting bootcamp and doing the wrap-up keynote. I’ve been to both of the first two Forums, and I expect this one to… Read More »

Google polishes its Groups

Google Groups has had a facelift. Unveiled today (after some time in beta) offers a variety of new features, including customization of the look and feel of groups users create and the ability to create web pages within a group. Usenet newsgroups remain accessible through the interface, as well.

I manage one group—the mailing list for CAPOW (Communicatons and Advertising Professionals of the World)—so I took a look at the admin interface for the group. It’s much cleaner with more options. Group members have an easier time participating via the web, now, in addition to getting emails of posts by other group members.

With all the focus… Read More »

Hit-and-run commenting

If social media (yeah, I still use that term) is all about conversation, how come so many people jump in, offer their two cents, then vanish? I don’t know if anybody has called it “hit-and-run commenting” before, but that’s what it feels like.

In my long-winded post about the social media press release, there were two good examples of this. First, somebody named ZF called me on a word cock-up (can you tell Neville’s British-isms are having an influence on me?). I wrote that I had deep unabiding respect for Stowe Boyd and Robert Scoble. What I meant, of course, was abiding respect. Where’d I come up with the non-word? I was probably… Read More »

Edelman issues latest Trust Barometer as a social media release

Edelman has released the results of its eight annual Trust Barometer. The announcement was made using a traditional news release and a social media release.

The social media release is not in and of itself a part of the conversation, but rather is fodder for the conversation packaged in a way that is readily usable by those so engaged. Because the release provides for comments, it has some element of a kick-start to it, particularly when bloggers are able to cite what kind of feedback the release itself generated. The availability of the release, however, does not preclude any of Edelman’s staffers from blogging about it as a direct… Read More »

Page 59 of 61 pages ‹ First  < 57 58 59 60 61 >