Friday Wrap #233: Twitter doubles characters, Alexa gains ground, video pivot fails, AMC bets on VR

Friday Wrap #233I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Twitter expands to 280 characters—Twitter’s 140-character limit will soon be a thing of the past. The company is expanding the limit on posts to 280 characters. Only some users have access (though several people have published tricks to get access to the expanded limit, including using Tweetdeck). The company said it’s confident that change will be positive but wants to test it with a small group before expanding it to everyone. Takeaway: See the next item. Read more

How… Read More »

Friday Wrap #232: A second life for QR codes, smart jerseys, voice-controlled news, and more

Friday Wrap #232I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

A quick note

So I got a note from a colleague and reader who asked why I dropped “The Takeaway” from this weekly update. I explained that I was putting the stories about which I had a point of view in the top section, “The Big Stories.” Not good enough, he said; “The Takeaway” was what differentiated this bulletin from all the other curated wrap-ups. So I’m going back to it while adding short items that are worth sharing without a takeaway. As always, I’m deeply grateful for your… Read More »

Friday Wrap #231: Cookie wars, business social network and chat wars, PR’s climate change influence

Friday Wrap #231I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Unleash your superhero with AI—“Every PR person who manages to surf the new AI wave will get instant superpowers, including the ability to predict the future,” according to this VentureBeat piece. The article gives a big shout-out to Shift Communications for using “AI and machine learning in predictive analytics, text mining, and advanced attribution. During a recent client crisis, Shift was able to crunch more than 15,000 content-rich blogs for a medical client in… Read More »

The promise of social media runs headlong into viral disaster hoaxes

This image of a shark swimming on a flooded Houston freeway is fakeOne of the first things I read this morning was a Facebook post from Peter Shankman. Peter shared three days’ worth of posts—September 11-13, 2001—from a mailing list on which he was active, hosted by the World Wide Web Artist’s Consortium. As Peter tells it, “The early morning hours of the list centered around the mundane, but quickly became hyperfocused on one obvious news story. As someone who was on a plane that day, I got my first bits of information from the list, transmitting back whenever I could, as well.”

I spent a fair amount of time reading the posts. The footage news organizations share of that terrible day doesn’t capture… Read More »

Friday Wrap #230: Equifax’s crisis, Bell Pottinger’s ethics, Google’s “how-to” site, and more

Friday Wrap #230I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Equifax is the latest company to botch its crisis communication—Equifax learned a month ago that 143 million customers may have been compromised by a breach of its network, including Social Security numbers, mother’s maiden names, and other highly sensitive information. The company tweeted yesterday that it took action immediately despite the fact that it has known for a month and has done little to assuage customer anxiety over the breach, limiting its… Read More »

Friday Wrap #228: Aetna’s crisis, killer robots, the digital native myth, voice shopping, and more

Friday Wrap #228I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Aetna in crisis mode after mailing reveals customer HIV statuses—A routine mailing has Aetna doing damage control, with the plastic window on the envelope showing the patient’s name and address along with (in many cases) the fact that the patient takes HIV medications. The letter explained changes to Aetna’s plan when filling HIV prescriptions. Anybody picking up the mail would have been able to see the information. Legal groups have written outraged letters to… Read More »

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