Friday Wrap #154: Amtrak’s crisis fail, higher stakes in native advertising, CEOs prefer Twitter

Cigar Wrapper Chart for Friday Wrap #154Welcome to the Friday Wrap, my weekly roundup of news, posts, reports, and other content designed to help you stay current with developments that will affect the way companies communicate. I collect items throughout the week for possible use in the wrap; you’re welcome to follow my link blog.

One quick announcement: Neville Hobson and I have launched a new website for the FIR Podcast Network, which we aim to make the premiere place for PR, marketing, and organizational communication-themed podcasts. I’d be thrilled if you’d visit and let me know what you think. The new site is at FIRPodcastNetwork.com.

Oh, one more thing: My… Read More »

Friday Wrap #153: Policy problems, Instant Articles, VR in retail, and video, video, video

A special note on this week’s wrap photo. That adorable newborn wrapped up in a hospital blanket? That’s my granddaughter, Madeleine Ann Holtz, born yesterday. Now, on to business: The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

You know that social media policy you rolled out?… Read More »

Friday Wrap #152: CFO takes over Twitter marketing, Reddit opens video unit, search goes mobile

Friday Wrap #152: Wrapped Flowers for Mother's Day
Mother’s Day flowers courtesy of Wikimedia Commons
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Twitter’s CFO is now in charge of marketing—It smells of desperation. It can’t end well. Anthony Noto, Twitter’s chief financial officer, has been handed the reins of the marketing… Read More »

Friday Wrap #151: No more Secret, Twitter’s bad decision, Periscope updates, VR journalism, and more

Friday Wrap #151
Flickr photo courtesy of Juhan Sonin.

The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

That’s it for Secret—Secret got a lot of buzz, but its lifespan didn’t measure up. After only about a year, the app is shutting down. Secret allowed people to share information anonymously,… Read More »

Friday Wrap #149: Foursquare for sale, GE on TV, a hologram protest, brand emojis, fake reviews

Friday Wrap 149
Flickr photo courtesy of Michael Coghlan

The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Will Yahoo buy Foursquare?—The rumor mill says Yahoo, which has been pivoting to mobile in a big way, could offer $900 million to acquire the geolocation app. Read more

GE is producing a… Read More »

Six better ways to get customer stories than yet another a “tell us your story” campaign

AFHE Tell Us Your Story campaignCustomer stories are the best.

That was the message from marketing executives at a recent Ad Age Digital Conference. Adobe’s chief marketing officer, Ann Lewnes, for example, said, “Brand love leads to story making. The ability to get [consumers] to participate is so much easier than ever before.”

While there are great ways to find those customer stories, the easiest (or laziest) seems to be launching a campaign that invites customers to share theirs, like the Arizona Families for Home Education did (at left). So routine has the “tell us your story” campaign become that there’s now a Tumblr blog dedicated to the concept. Tell Us Your… Read More »

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