Friday Wrap #118: More 9/11 abuse, corporate blogging declines, customer service as experience


Flickr image courtesy of Sean MacEntee
Welcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

It was 9/11, and marketers were idiots again—When will marketers finally figure out that brands aren’t people and 9/11 tributes won’t be received well? People will see marketing undercurrents in the most respectful messages, which is what happened when White Castle produced a non-salesy image that earned the reply in one… Read More »

My longest business trip ever is approaching fast

I’m spending pretty much all of October on the road thanks to four speaking engagements in four cities in four weeks. This trip will officially be the longest I’ve ever been on the road.

(It would also be the longest I’ve ever been away from my wife. The record is two weeks, a trip I took to Indonesia 34 years ago. Since I have no interest in breaking that record…ever…Michele’s coming with me.)

The trip begins in New York, where I’m speaking at the Intranet Global Forum on October 7 and 8. My pre-conference session on the 7th zeroes in on the internal communications role in a social business, where every employee uses social and… Read More »

Friday Wrap #116: Bye-bye Authorship, who owns your Likes?, Hyperlapse marketing, and more


Flickr image courtesy of jodimichelle
Greetings from Sao Paulo, Brazil. I’m here teaching a three-day course on social and digital media to a group of senior communications executives. It’s part of a year-long program from Aberje, the national communications association, and Syracuse University. But I couldn’t let a week go by without regaling you with this week’s highlights. As always, I’ve drawn on the items I’ve saved to my link blog, which you’re welcome to follow; it’s also the source of the stories I cover on my podcast.

News

Google suddenly kills of Authorship—Once highly touted as a way to connect search results contents with… Read More »

Friday Wrap #115: Podcast suit settled, tweets from strangers, interns gone wild, PR’s gender gap

Friday Wrap #115
Flickr image courtesy of Michael Coghlan
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Vine allows video import—Casual users and superstars alike have not only made do but made some amazing 6-second videos with Vine despite the fact that you could only shoot the videos on your phone. Brands are accustomed to applying more serious production techniques to their… Read More »

Friday Wrap #114: Edelman apologizes, Yelp goes video, Reddit demands permission, Yo takes on email

Friday Wrap #114
Wikimedia Commons image couresty of Achim Raschka
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Edelman is sorry for Robin Williams post—PR giant Edelman has issued a formal apology for a blog post by Lisa Kovitz, executive vice president of media relations strategy, in which the comedian’s death was deemed an “opportunity to engage in a national conversation.”… Read More »

Friday Wrap #113: News sites suffer from Facebook outage, PR firms reject climate change deniers

Friday Wrap #113The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Facebook outage produces drop in news site traffic—During Facebook’s 20-minute outage last week, traffic to news sites dropped 3% overall and more than 8% from mobile devices. Intriguingly, after the outage began, a 3.5% overall increase in desktop traffic occurred, sparked mostly by a 9% increase in loyal homepage… Read More »

Page 1 of 88 pages  1 2 3 >  Last ›