2013-05-10
Posted on May 10, 2013 7:01 am by Shel Holtz
| Content
(c) Can Stock PhotoAmidst the bigger stories of the week, some great items tend to get lost. The Friday Wrap is a collection of items from the last seven days worthy of note by communicators and marketers that you may have missed. I collect stories to consider for the Wrap—as well as my podcast—at LinksFromShel.tumblr.com.
Fleishman study predicts a coming corporate reputation crisis
Every brand Fleishman Hillard reviewed in its Authenticity Gap study “found a gap between people’s expectations of the industry category and their actual experiences of the company or brand,” according to an item in Bulldog Reporter’s Daily Dog. Three… Read More »
2013-05-07
Posted on May 7, 2013 6:23 am by Shel Holtz
| Participatory Communication
Tourism marketing usually involves images of exotic locales you’ll see when your eyes are closed long after you viewed the photo or video. In 2009, Tourism Queensland added a new spin to its usual assortment of pictures of the Great Barrier Reef. The organization used the scenery to entice people to apply for “The Best Job in the World,” caretaker of Great Barrier Reef islands for six months.
The campaign attracted massive attention and was even reintroduced this year as one winner “is regretfully handing over the keys to his island hacienda.” The new campaign will lead to a replacement.
The campaign worked so well at shining a light… Read More »
2013-05-03
Posted on May 3, 2013 5:22 am by Shel Holtz
| Content
(c) Can Stock PhotoEvery week, new studies are released, new tools are introduced and news reports flood the Web. Even the most useful items can sneak by unnoticed. I collect interesting tidbits that cross my radar and each Friday select a handful for the Friday Wrap, a summary of stories about which communicators ought to be aware. If you’re interested in the pool of content from which I choose the items for the Wrap, you can find them at LinksFromShel.tumblr.com
IR managers take note: Social media is a new source of investment information
While investors continue to rely on traditional sources of investment information—press… Read More »
2013-04-25
Posted on April 25, 2013 1:04 pm by Shel Holtz
| Crisis Communication
The social media marketing and advertising world is abuzz today over the release and rapid withdrawal of a 60-second Internet-only spot for Hyundai. The commercial depicts a middle-aged man attempting to kill himself by running a hose from the exhaust pipe of his Hyndai through the window, the gap sealed with tape. In the end, he gives up because the car produces only water vapor and no CO2 emissions.
The video has provoked a firestorm of criticism, including a blog post repeatedly cited in coverage of the kerfuffle. Written by London-based copywriter Holly Brockwell, the post recounts her own father’s suicide in a car. It’s a… Read More »
2013-04-17
Posted on April 17, 2013 8:19 am by Shel Holtz
| Crisis Communication
On April 14, one day before the horrific terrorist bombing at the Boston Marathon finish line, nine militants in Mogadishu clad in suicide vests killed 35 people in a brazen attack on the Somalian Supreme Court. Scores of people were injured.
On that day, not a single U.S. company suspended its social media marketing efforts. Facebook updates and tweets danced merrily across pages. Nowhere did anybody call for a halt to these messages as the horror of the attack sunk in. And while I can’t be sure none were posted, I’m not aware of a single Somalian who chastised American companies for their insensitivity as they continued to pitch… Read More »
2013-04-16
Posted on April 16, 2013 3:35 pm by Shel Holtz
| Social Media
Add this to the mountain of evidence that contradicts the conventional wisdom that employees’ use of social media is a drain on productivity: Among hourly workers, those that use five or more social networks are more productive and better at handling customer transactions.
These results come from a study from Evolv, which “harnesses the power of big data predictive analytics and machine learning to uncover the inefficiencies that undermine the performance of global workforces.”
According to the report, employees that are engaged in five or more social networks have a 1.57% higher sales conversion than their peers, and handle customer… Read More »
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