Friday Wrap #114: Edelman apologizes, Yelp goes video, Reddit demands permission, Yo takes on email

Friday Wrap #114
Wikimedia Commons image couresty of Achim Raschka
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Edelman is sorry for Robin Williams post—PR giant Edelman has issued a formal apology for a blog post by Lisa Kovitz, executive vice president of media relations strategy, in which the comedian’s death was deemed an “opportunity to engage in a national conversation.”… Read More »

Friday Wrap #113: News sites suffer from Facebook outage, PR firms reject climate change deniers

Friday Wrap #113The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Facebook outage produces drop in news site traffic—During Facebook’s 20-minute outage last week, traffic to news sites dropped 3% overall and more than 8% from mobile devices. Intriguingly, after the outage began, a 3.5% overall increase in desktop traffic occurred, sparked mostly by a 9% increase in loyal homepage… Read More »

Good reviews drive business. Are you working to get customers to write them?

Good Reviews

I had breakfast the other day with my brother-in-law, a dentist who has been working for the same practice in San Diego for some 20 years. The practice spends a fair amount on online advertising, he told me. “But you know what’s bringing in patients?” he said. “Reviews.”

When new patients explain why they picked this practice, they say they have read reviews in various places. The new patients keep coming because the reviews are uniformly good: an average of 4-1/2 stars from the 13 reviews on Yelp and three 5-star reviews on Google+. The practice has a Facebook page with the reviews widget in place; they’re all 5-star. Reviews are… Read More »

Friday Wrap #112: A PR digital working group, more social experiments, a curated streaming audio app

Friday Wrap #112
Flickr photo courtesy of Shanthanu Bhardwaj
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

CPRF launches digital working group—The Council of Public Relations Firms (CPRF) has launched a working group of “incredibly smart people running digital in their agencies” to tackle the question of how the PR industry can obtain its rightful place as the leader of digital… Read More »

Deathwatch: Social media innovation is not dying

Social Media Innovation: Not Dead Yet
With apologies to Monty Python
In the late 90s, some organization declared the World Wide Web was over. The prediction of the web’s demise was based on the decline in the number of corporate press releases announcing the launch of a new corporate website. (I have tried to find that report. I’ve come up empty, but my memory of the report is so clear that I’m willing to bet real money that the prediction happened.)

Of course, the web was not in decline. It had just become so common for companies to have websites that announcing it not only didn’t get you any coverage, it made you look behind the times. (“Oh, you’re finally getting around… Read More »

Friday Wrap #111: A social web standard, press releases have legs, the rise of “sadvertising”

Friday Wrap #111
Flickr photo courtesy of Loz Pycock
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

W3C to develop social media standards—The World Wide Web Consortium has announced it will develop a standard way to build social network operations into the Web, including adding friends, commenting, and sharing updates with text, photos, and video. The standard also will allow multiple… Read More »

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