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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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A new step for every strategic communication plan

The Communications Pre-Mortem" width="100%" alt="A new step for every strategic communication plan" class="flexible">

Note: This is my first effort with Microsoft’s new online publishing tool, Sway. What do you think?

11/18/14 | 2 Comments | A new step for every strategic communication plan

Comments

  • 1.Hi Shel -

    Thanks for putting this together ... The pre-mortem is a valuable insight for communications strategists. A simple idea that can add a ton of value, but one that won't happen spontaneously in an organization. Excellent, practical advice for all communicators.

    Love this Sway model, too!

    Keep up the terrific work.

    Caroline Kealey | November 2014 | Canada

  • 2.Shel, good concept that I've applied to media relations coaching for decades by asking: "what don't you want to talk about?" I hadn't thought to apply it to all the planning I've done and am about to do. Very timely "slap upside the head."

    Thanks.

    Mary Ann McCauley | November 2014 | Reno

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