Friday Wrap #96: BBC pushes news via WhatsApp, the end of the strikethrough, Millennials trust UGC

Friday Wrap #96The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.

News

BBC dishes Indian election news via OTT apps—If you’re still wondering why Facebook dug deep to buy WhatsApp, consider this: The BBC is sending news about the elections in India to readers via both WhatsApp and WeChat. The “BBC News India” account on both over-the-top messaging services were crafted to share… Read More »

Employee activists are a good thing: one more reason to encourage workers to use social media

Employee activists onlineBack in December, when UPS’s Facebook page was the target of blistering comments from customers who didn’t get their deliveries by Christmas, many employees dove into the conversation, leaping to their employer’s defense. “I’m a driver,” wrote Larry Ledet, “Got off at 10:10 last night, 60hr weeks, I’m tired, Mother Nature, a booming economy and no one visiting malls any more cause this…no reason 4 anyone to be mad…Merry Christmas.” That was just one example.

Ledet was able to participate in the conversation without worrying about the effect on his employment because UPS has a clear social media policy that encourages employees to… Read More »

Chili’s controversy just one case of social media driving a brand to take a stand on a social issue

Chili'sLessons abound in the recent controversy surrounding restaurant chain Chili’s decision to cancel its autism-focused fundraiser. The controversy has emerged as one big cautionary tale with three key themes:

  • Companies need to perform due diligence before aligning with other organizations
  • Websites need to be reviewed regularly and revised based on the organization’s current reality
  • Since social media is emboldening (some might say forcing) organizations to take stands on issues, it is increasingly important for brands to understand the strength of its own market’s positions

The kerfuffle kicked off when Chili’s announced plans to donate… Read More »

Friday Wrap #94: New Twitter features, Google Glass class, marketers struggle with digital, and more

Friday Wrap #93The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.

Breaking News

Twitter makes photos more social—Twitter has introduced two new mobile features designed to make photos on the platform more social, according to the Twitter blog. Taking a page from Facebook, Twitter has enabled tagging, letting you tag up to 10 people in an image without affecting your 140-character… Read More »

Friday Wrap #93: Goodbye Wildfire and Qik, social conversions suffer, desktop search declines

Friday Wrap #93The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.

Breaking News

It was a mere two years ago when Google ponied up $250 million for Wildfire, a social media management system. this week, the search giant announced it would sunset the service, leaving customers like Amazon, Cisco Systems, The GAP, and Dairy Queen scrambling to find a replacement. “Google is no longer… Read More »

Listen up! You may be producing audio sooner than you think

Audio is surging on the social webAudio never really took off on the Web. Not the way images and video have.

It hasn’t been as bad as some people would have you believe. Podcasting is alive and well, for example, but its uptake has never come anywhere near the success of video. And have you noticed that the default for Vine videos is audio off?

Audio’s online stagnation is attributable to any number of factors, many of which were articulated brilliantly in a Digg Original by Stan Alcorn titled, Is This Thing On? Alcorn bases his long, thoughtful piece on the premise that audio just doesn’t go viral. He quotes radio and podcast producer Nate DiMeo, who said, “If you… Read More »

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