Friday Wrap #149: Foursquare for sale, GE on TV, a hologram protest, brand emojis, fake reviews

Friday Wrap 149
Flickr photo courtesy of Michael Coghlan

The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Will Yahoo buy Foursquare?—The rumor mill says Yahoo, which has been pivoting to mobile in a big way, could offer $900 million to acquire the geolocation app. Read more

GE is producing a… Read More »

Six better ways to get customer stories than yet another a “tell us your story” campaign

AFHE Tell Us Your Story campaignCustomer stories are the best.

That was the message from marketing executives at a recent Ad Age Digital Conference. Adobe’s chief marketing officer, Ann Lewnes, for example, said, “Brand love leads to story making. The ability to get [consumers] to participate is so much easier than ever before.”

While there are great ways to find those customer stories, the easiest (or laziest) seems to be launching a campaign that invites customers to share theirs, like the Arizona Families for Home Education did (at left). So routine has the “tell us your story” campaign become that there’s now a Tumblr blog dedicated to the concept. Tell Us Your… Read More »

Friday Wrap #148: Teens on Facebook, easier retweeting, skills training on LinkedIn

Friday Wrap 148
Flickr photo courtesy of Gage Skidmore
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap estories in my link blog, which you’re welcome to follow.

News

About those teens fleeing Facebook…—Facebook continues to be the number-one social network among teens, according to new research from the Pew Research Center. Seventy-one percent of all teens… Read More »

Friday Wrap #147: Private Flipboard magazines, collaborative mobile videos, fewer business blogs

Friday Wrap 147
Flickr photo courtesy of Ian Stannard
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Flipboard launches private magazines for groups—Flipboard has launched “Private Group Magazines,” allowing individuals to curate content into the app’s attractive, flippable magazine format and… Read More »

Friday Wrap #146: Up Periscope, FTC looks at IoT, Comcast gets social serious, lots of Facebook news

Friday Wrap 146
Flickr photo courtesy of Duncan Holmes
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. This week, in the wake of Facebook’s F8 conference, there’s so much Facebook news that I’ve set it off in a separate section. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Twitter launches Meerkat competitor to glowing reviews—Thanks to… Read More »

Friday Wrap #145: FTC slams Google, the end of IE, social media at work, unhappy journalists

Friday Wrap #145
Flickr image courtesy of Erik Fitzpatrick
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.


News

FTC report accuses Google of skewing search results—“Don’t be evil,” Google proclaims. Yet U.S. Federal Trade Commission staffers accused Google of manipulating search results to elevate its own… Read More »

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