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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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I’ve been touting the importance of Second Life on my blog and podcast for some time as I’ve watched business after business find a solid rationale for establishing outposts of various types in the increasingly popular 3D virtual world. As I’ve said here before, if the companies and clients we represent are venturing into SL, we’d better be ready to help them communicate about…

I’ve been waiting and waiting to make this public, and the time has finally come. No more hints. No more teasing. This is the real thing. I’m leaving the world of sole practitionership and independent consulting to join a startup that features a killer team of communicators and a laser-like focus on New Marketing.

Shel HoltzThe company is called crayon. The name derives from an…

Not too long ago, I was getting burned out by reports from bloggers about businesses that had started blogging. “Acme is blogging!” screamed the headlines. “So what?” I screamed back. Enough businesses had figured out blogging that noting every new entrant was getting boring and redundant.

Pretty soon, that’s going to be the case with businesses establishing presences in Second Life. But for now—with skepticism…

Text 100, the first PR agency to establish a presence in Second Life, has done a masterful job explaining the virtual world’s potential for public relations in a machinima video it has uploaded to YouTube. The brief video covers everything from brand extensions and customer interaction with products to virtual meetings and presentations. I would hope anybody still doubting public relations’ role in…

“The line between the virtual and physical worlds is becoming thinner every day. As more complex interactions take place in virtual spaces, better communication is essential.”

These words come from Rob Seaver, CEO of Vivox, an integrated online voice communications company. Vivox announced that, beginning October 4, it will give away a million free phone minutes and distribute group chat “microphones” to residents of Second…

Episode two of the new “Second Life Podcast” features an interview with new-media wizard Eric Rice that makes it easy to understand why Second Life is worth paying attention to. In Rice’s view, it’s not about a “second” life at all, but just an extension of this one, along the same lines as instant messaging. Chris Clarke and Owen Lystrup in particular ought to give this a…

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