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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Whether the rules of any given social media space are written or unwritten, it is important for marketers and communicators entering these spaces to learn them. We at crayon learned the hard way when we claimed a “first” in Second Life, earning the wrath of the metaverse’s residents.

The Second Life Herald reports that Dell Computers seems to have managed to get around the…

Jeremy Pepper emailed me to give me a heads-up that client Cisco Systems is opening a “connected home” tomorrow in Second Life to coincide with CEO John Chambers’ keynote at the Consumer Electronics Show (CES). The connected home seems to be a dominant theme at this year’s CES; Microsoft’s Bill Gates spent a fair amount of his keynote talking about it, too.

There has been a…

During the hour-plus Case Camp Second Life last night at the Crayonville amphitheater, I got an IM from one of the other participants remarking that the experience wasn’t like a conference call, an online chat, or a videoconference; it was unique.

It’s hard to articulate what makes it different to somebody who hasn’t attended one, but it has something to do with the mashup of…

Brian Kramer from McDonalds dropped me an email with link to a C|Net story about the seriousness with which IBM is taking Second Life and other metaverses. Next month, Big Blue will debut a special group assembled to address virtual worlds. IBM sees such worlds as EBO’s—emerging business opportunities—according to Irving Wladawsky-Berger, vice president of technical strategy and innovation.

Also, on Monday, IBM will…

Cisco Systems is the latest company to open an island—two, in fact—in Second Life. How risky would it be to claim to be the first company to open two islands consecutively in SL? Based on experience, I wouldn’t try it…

In an official company press release, the announcement was buried 18 paragraphs into a release that focuses on new technologies added to Cisco’s Integrated…

At the bottom of Dell Computers’ home page, there’s a pull-down menu you can use to load a version of the home page in the language of your country. It’s a pretty comprehensive list, and it got a bit longer recently with the addition of Second Life, nestled between Saudi Arabia and Senegal.

Shel Holtz

Select Second Life from the list and you’ll find yourself on a…

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