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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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The Los Angeles Times has joined the chorus of media outlets joyfully proclaiming “I told you so” as marketers begin abandoning Second Life. I don’t want to make too much of the article. After all, B.L. Ochman has already done a good job of articulating the points I would have made. I would only add that most of the businesses abandoning their efforts…

Shel HoltzCoca-Cola has entered Second Life by taking an approach other than buying an island, building an edifice, and hoping residents will stop by for a visit. Working with crayon (yes, I’m part of the team, along with several other crayonistas led by C.C. Chapman), Coca-Cola opted to break into the 3D metaverse by getting out amongst the population.

The effort is a…

Shel HoltzAll those people who dismiss Second Life as a fad doomed to expire as quickly as PointCast did must be nodding knowingly at the report of terrorists disrupting the virtual 3D world as part of its effort to force owner Linden Labs to relinquish control to residents. In its bid for more in-world democracy, the Second Life Liberation Army has…

Fortune magazine senior editor David Kirkpatrick is just out with an article on the future of Second Life, noting:

...what’s beginning to catch the attention of IBM and other huge corporations is something potentially far more profound than a new online pastime. It’s the ability to use Second Life as a platform for a whole new Net—this one in 3-D and even more social than…

Second Life: The Official GuideIn this edition of For Immediate Release book reviews, Neville and Shel review Second Life: The Official Guide.

This book is a collaborative work by six writers with expert knowledge of Second Life, the three-dimensional virtual world that today has over 2.6 million registered users. In Second Life: The Official Guide, there is something for everyone from the casual user to the committed…

Neville and I had our crayon shirts on this morning as we joined the first “coffee with crayon,” which will take place in the crayonville offices in Second Life every Thursday.

I counted about 20 or so participants talking about transparency, ethics, and disclosure, along with some general fun and socializing. It was 6 a.m. for me, but I had a cup of real…

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