Friday Wrap #108: Google forgets, a new Vine metric, broker tweets, RIP Orkut, writing bots, & more

Fourth of July Friday Wrap
Flickr image courtesy of Epic Fireworks
To all my fellow Americans, a very happy Fourth of July. To all my friends and colleagues from around the world, happy Friday! The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.


News

Consequences of “right to be forgotten” start to emerge—The European Court ruled on May 13 that Google must honor requests from Europeans who want links to… Read More »

Friday Wrap #57: Twitter’s rewind button, walled gardens hurt ROI, guest blogging under Penguin 2.0

Friday Wrap #58

(c) Can Stock Photo
I was away much of this week at IABC’s annual world conference. The news kept pouring in—lots of it this week—making for a content-rich installment of the Friday Wrap. As always, I collect the stories from which I choose Wrap items on my link blog at LinksFromShel.tumblr.com. Add it to your reading list to stay up to date on all the stories I collect based on their newsworthiness.

Replay that twitter stream

Twitter continues to experiment with new services and features as it positions itself to be profitable and continue attracting new users. The latest of these was telegraphed by CEO Dick Costolo on Wednesday:… Read More »

Despite diminished interest, Second Life keeps attracting business

You don’t read too much any more about Second Life in the communications corner of the blogosphere. Early clumsy efforts by companies to market real-world products in Second Life mostly bit the dust, leading pundits to dismiss it—and other virtual worlds—as a venue for gamers and the socially inept not worth investment or attention. The dismal failure (so far) of Google’s Lively hasn’t helped boost the profile of virtual worlds.

Many of those who used to participate in and even organize in-world events haven’t entered Second Life in months. I haven’t spent 90 minutes there myself this entire year.

At the same time, though, a growing… Read More »

Communicators, prepare: 3D communication is coming

In Chicago a week or so ago I got together with a friend; we both live in the Bay Area, but it’s one of those quirks of travel that we could only get together when we were in another city at the same time). Gabe is working for a company that is developing a new virtual world. The company hasn’t announced the nature of its venture and I’m under what Scott Monty calls a “frieNDA,” so I can’t go into any details. But imagine using Second Life-like technology to build a replica of a city as it existed during, say, colonial American times, the reign of Elizabeth I, or ancient Rome. Some people could open shops in these cities, others could… Read More »

FIR Interview: Forrester Principal Analyst Erica Driver on Virtual Worlds - January 16, 2008

Virtual worlds such as Second Life are often dismissed as venues for business, but a recent study by Forrester—“Getting Real Work Done in Virtual Worlds”—paints a different picture. Instead of focusing on the marketing efforts that have occupied most media coverage of virtual worlds, the report delves into the role these three-dimensional environments can play in workplace collaboration, simulations, and other day-to-day business activities that generally require face-to-face engagement. Principal Analyst Erica Driver, the lead author of the study, joined Shel Holtz for a 30-minute discussion about the report’s findings.

About our… Read More »

Alcatel-Lucent turns to Second Life competition for crowdsourcing effort

Marketers have been piling on Second Life, decrying its uselessness as a marketing channel. In general, they’re responding to their own efforts, or those of others that have generated some attention, usually characterized by the purchase of an island on which a building is constructed that nobody occupies and where nothing happens. When the investment fails to produce huge results, the marketers proclaim the 3D virtual world a barren venue.

(Related: Joe Jaffe has listed 10 reasons why marketers hate Second Life.)

While these marketers and their allies in the media dismiss Second Life, some companies have figured out that the virtual… Read More »

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