Study supports what we already know about social media and brand evanagelists

Countless authors, speakers, bloggers, podcasters and other advocates of social media have pointed out that companies should focus on their biggest fans and that social media like blogs—along with other Internet tools—are ideal channels for such outreach.

Yahoo! and comScore Networks have released research today that validates that point of view. “Engaging Advocates through Search and Social Media” makes the connection between effective use of the Net as a marketing channel and influence of brand advocates. Specifically, the study found (according to the press release):

  • The Net has had a significant impact on how customers research and… Read More »

A search engine that rocks

When was the last time a search engine made you say, “Wow”?

For me, it was probably the first time I tried Podzinger; I was wowed by the fact that the folks at the BBN-owned company had figured out how to catalog words spoken in audio and make them searchable, then take you just to that part of the audio file where the word was said.

I had another “wow” moment today trying out the OWL music search, hosted on the Creative Commons search page, as well as on its own page. (The difference between the two: the Creative Commons search allows you to find Creative Commons-licensed work.) The search suggests you can “find music through music.”… Read More »

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