Savaging Scoble

I’m feeling pretty bad for Robert Scoble.

Last weekend, Robert released a series of video brain dumps that explained why he thinks “Mahalo, Techmeme and Facebook are going to kick Google‘s butt in four years.” Since then, he’s been the subject of some scathing critiques that not only point out the technological flaws in his argument but do so in an unnecessarily personal way.

  • Danny Sullivan at SearchEngineLand used 4,000 words to argue that Robert’s wrong: “Want to be like Robert…and keep equating SEO with spam? Then fuck off.”
  • At SEOMoz, Randy Fishkin headlined his piece, “I used to respect Robert Scoble’s opinion…”
  • Wired’s Adario… Read More »

A community-built search engine?

Jimmy Wales is using more of the real estate on his Wikia home page to explain what the mainstream media got wrong than he is explaining what he has in mind. The gist of the message, though, is pretty clear: Wales plans to release a first pass at a new search engine sometime in the first quarter of 2007.

The announcement, covered in such places as The Times of London, makes it clear that Wales intends to compete with the search giants, including Google, Yahoo, and MSN. The Times quotes Wales saying, “Google is very good at many types of search, but in many instances it produces nothing but spam and useless crap. Try searching for the… Read More »

Study supports what we already know about social media and brand evanagelists

Countless authors, speakers, bloggers, podcasters and other advocates of social media have pointed out that companies should focus on their biggest fans and that social media like blogs—along with other Internet tools—are ideal channels for such outreach.

Yahoo! and comScore Networks have released research today that validates that point of view. “Engaging Advocates through Search and Social Media” makes the connection between effective use of the Net as a marketing channel and influence of brand advocates. Specifically, the study found (according to the press release):

  • The Net has had a significant impact on how customers research and… Read More »

A search engine that rocks

When was the last time a search engine made you say, “Wow”?

For me, it was probably the first time I tried Podzinger; I was wowed by the fact that the folks at the BBN-owned company had figured out how to catalog words spoken in audio and make them searchable, then take you just to that part of the audio file where the word was said.

I had another “wow” moment today trying out the OWL music search, hosted on the Creative Commons search page, as well as on its own page. (The difference between the two: the Creative Commons search allows you to find Creative Commons-licensed work.) The search suggests you can “find music through music.”… Read More »

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