Friday Wrap #206: Videos get sound, fake news fail, holograms on your phone, UGC beats brand posts

Friday Wrap #206I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

On Thursday I’ll present a webinar on communication to employees about the political sides companies are taking. If you think this won’t be relevant to your company, think again. Organizations are figuring out that they will succeed or fail based on their values. Addressing social change is one of the three big ones that leads customers, investors, and prospective employees to decide they will or won’t do business with you. Imagine if your employees don’t know your… Read More »

Friday Wrap #202: Trust falls, LinkedIn gets a makeover, talking up CSR improves sentiment, and more

Friday Wrap #202I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

Employee engagement webinar—This coming Thursday, January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line business results and distribute a tip sheet. Your registration covers you and all the members of your team or department. Register

News

Employees are key to winning back trust,… Read More »

Friday Wrap #192: Election connections, Messenger milestone, emoji URLs, fake news, PR in B2B

Friday Wrap #192I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Lessons for marketers from the presidential elections forecast inaccuracies—Virtually all the polls, including those from highly-respected data experts, were confident of a Clinton victory. The fact that they got it so wrong should give marketers pause about the approach they take to the data analysis that has become so integral a part of their work. The lesson: Access to data doesn’t matter much if you don’t analyze it correctly. The big mistake in the election… Read More »

Friday Wrap #189: Facebook’s Workplace, Wells Fargo’s crisis plan, consumers’ cross-platform habits

Friday Wrap #189I extract items for the Friday Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Facebook’s Workplace arrives—In tests it was called Facebook at Work, but now that it’s available to any organization that wants to pony up for it, Facebook has named its workplace messaging tool Workplace. Designed to take on popular tools like Slack, Hipchat, Yammer, and Chatter, Workplace brings a Facebook-like interface to the enterprise. The tool features groups, updates, the ability to tag people, share files, chat with multiple colleagues, and publish… Read More »

Friday Wrap #187: Ford tweets debate, Twitter opens Moments, MS kills standalone Yammer, and more

Friday Wrap #187I extract items for the Friday Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

WEBINAR ANNOUNCEMENT: EMPLOYEES AND CRISIS COMMUNICATION

One of the items I share this week reveals the marketers aren’t taking advantage of employees, a huge majority of whom use social media during their work days. During a crisis, tapping into employees could improve transparency and authenticity. It could also increase the odds of ongoing problems. I’m hosting a webinar next Friday, October 7, to help you plan to get the best results from engaging employees during a… Read More »

Friday Wrap #183: Barbie the pitchdoll, Kaepernick’s sponsors, Facebook’s Trending misstep, and more

Friday Wrap #183I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Pity Colin Kaepernick’s sponsors—As a starting quarterback, Colin Kaepernick amassed the usual group of brands hungry for his endorsement. Now that he’s at the center of a controversy, they face a dilemma. Keep him as a spokesperson and you risk the ire of those who disagree (often vehemently) with his decision to remain seated during the National Anthem at games as a protest against treatment of African Americans. Boot him as a spokesperson and you risk alienating… Read More »

Page 3 of 10 pages  < 1 2 3 4 5 >  Last ›