During a Google search today, I was struck by how few of the results from brand sites included Authorship Markup—a Google feature based on an HTML 5 feature that indicates the author—in their content.
To be fair, I don’t see much use of Authorship Markup for individual bloggers in search results, either. Those you expect to have implemented the Google search enhancement have done so, like Chris Brogan, as shown here:
While Chris, Geoff Livingston and the others whose rel=author information was included in search results were the exception, it was even rarer to find a brand blog that had taken the steps to include this information in Read More »
There’s an intriguing new search engine in town, and despite some compelling features, I have been able to find virtually nothing written about it.
Evidently based in France, Qwant (according to its brief ABOUT page) was founded in 2011 and launched last month “after 2 years of research and development.” Qwant has a Twitter account (at least, I think the Twitter account is from the search provider) with a scant 635 followers—tweets seem to focus on interesting stuff the Qwant staff has found—and no Facebook presence at all.
With Microsoft spending bazillions of dollars to promote Bing and gaining incremental growth, you have to wonder Read More »
(c) Can Stock PhotoThe Friday Wrap this week is rich with research results, case studies, and reports. As always, there was more content to choose from than space allowed. You can skim the complete list of stories and posts I tagged at my link blog, LinksFromShel.tumblr.com.
CEOs of world’s biggest companies have gotten more sociable online
For a long time, the leaders of the biggest organizations in the world lagged the general population in the adoption of social media. Some argued they would never take to blogging and Twitter in great numbers, held back by fiduciary and legal issues. Recently, critics of online CEOs have pointed Read More »
The past week has presented the Wrap with an embarrassment of riches. The challenge: Which items to include? To see the abundance of stories from which I had to choose, visit my link blog, where I collect stories and posts for consideration in the Wrap and on my podcast. The link blog is at LinksFromShel.tumblr.com.
How to generate buzz? Extraordinary customer service will do it
We are so accustomed to lackluster customer service that when somebody steps up and delivers exceptional service, it’s noteworthy. It’s also frequently not that hard. Consider the response from a LEGO customer service rep to an eight-year-old who wrote in Read More »
Image (c) CanStockLet’s wrap the week with a look at some of the stories that crossed my news feeds over the last seven days. In case you’re interested, I collect the items from which I choose Friday Wrap items in a link blog at linksfromshel.tumblr.com.
Salesforce fires a shot across the bow of SMMS providers
I was lucky enough to be in the audience yesterday for the introduction of Salesforce’s new product, Marketing Cloud. Based on the demo, I believe Marketing Cloud has just taken the top spot among Social Media Management Software (SMMS) companies like Sprinklr and Expion. By integrating the services of acquisitions Buddy Media Read More »