Developments in the still inchoate world of native advertising have rendered Google’s policies problematic. Initially well-intentioned, Google’s heels-dug-in position could result in keeping people from finding the relevant, valuable content they’re looking for.
Google’s position has been clear for years: Content that has been paid for needs to be nofollowed to keep it from passing PageRank. Articles and posts that violate the policy could lead Google to penalize the site. Google reinforced the policy just last month, though, updating its official policy document to include native advertising (along with guest-posting campaigns).
(c) Can Stock PhotoHardly a week goes by without some big news dominating our attention, making it harder to catch some of the lesser-reported stories that still could be of value for communication professionals. This week, the sacking of the entire Chicago Sun-Times photo desk was at the top of the heap, and the implications of that decision will reverberate for some time. (On the one hand, everybody can shoot photos with their phones and reporters should know how to capture images for the stories they’re reporting; on the other, professional photography does stand out and in the shift to social-visual communication, the move could Read More »
During a Google search today, I was struck by how few of the results from brand sites included Authorship Markup—a Google feature based on an HTML 5 feature that indicates the author—in their content.
To be fair, I don’t see much use of Authorship Markup for individual bloggers in search results, either. Those you expect to have implemented the Google search enhancement have done so, like Chris Brogan, as shown here:
While Chris, Geoff Livingston and the others whose rel=author information was included in search results were the exception, it was even rarer to find a brand blog that had taken the steps to include this information in Read More »
There’s an intriguing new search engine in town, and despite some compelling features, I have been able to find virtually nothing written about it.
Evidently based in France, Qwant (according to its brief ABOUT page) was founded in 2011 and launched last month “after 2 years of research and development.” Qwant has a Twitter account (at least, I think the Twitter account is from the search provider) with a scant 635 followers—tweets seem to focus on interesting stuff the Qwant staff has found—and no Facebook presence at all.
With Microsoft spending bazillions of dollars to promote Bing and gaining incremental growth, you have to wonder Read More »
(c) Can Stock PhotoThe Friday Wrap this week is rich with research results, case studies, and reports. As always, there was more content to choose from than space allowed. You can skim the complete list of stories and posts I tagged at my link blog, LinksFromShel.tumblr.com.
CEOs of world’s biggest companies have gotten more sociable online
For a long time, the leaders of the biggest organizations in the world lagged the general population in the adoption of social media. Some argued they would never take to blogging and Twitter in great numbers, held back by fiduciary and legal issues. Recently, critics of online CEOs have pointed Read More »