Friday Wrap #107: Farewell to blog ranking system, teens return to Facebook, there’s more to Yo

Firday Wrap image courtesy of SNappa2006
Flickr image courtesy of SNappa2006
The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Technorati kills its blog ranking system—Technorati was once the go-to resource for searching the blogosphere—including posts with specific tags—as well as identifying the most influential bloggers. Over the last several years there has been fewer and fewer references to Technorati, and last month, with virtually no… Read More »

Friday Wrap #104: United still breaking guitars, Google loses mobile search share, and more

Friday Wrap #104
Dalek cupcake wrappers
Greetings from Toronto, site of the 2014 IABC World Conference. The city has dished up some great weather, which I plan to enjoy as soon as I finish up this week’s Wrap, a review of news and posts from the last week that might have flown by under your radar but are still of interest and use to communicators. During the week, I curate everything I find interesting on my link blog, Links From Shel, which you’re welcome to follow.

News

United still breaks guitars—For social media to work, companies need to do more than just use the tools as a communication channel. They need to listen and act based on what they… Read More »

Friday Wrap #103: Hashtags gone bad, Yahoo’s YouTube rival, no more Zappos job listings, and more

Friday Wrap #103The Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

Hashtag Hell

Tale #1: Chevron—Hashtag hijacking is nothing new, though it’s still remarkable that there are still big brands with volatile critics that introduce ill-advised hashtag campaigns. What happened with Chevron takes the concept in a whole new direction. #AskChevron “was not started by Chevron at all. This was a promoted tweet setup and paid for by… Read More »

Friday Wrap #93: Goodbye Wildfire and Qik, social conversions suffer, desktop search declines

Friday Wrap #93The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.

Breaking News

It was a mere two years ago when Google ponied up $250 million for Wildfire, a social media management system. this week, the search giant announced it would sunset the service, leaving customers like Amazon, Cisco Systems, The GAP, and Dairy Queen scrambling to find a replacement. “Google is no longer… Read More »

Friday Wrap #82: Facebook’s teen problem, lackluster native ad results, CSR’s growing importance

Friday Wrap Champagne BottleHere at Holtz Communication + Technology, we hope your holiay season has been everything you wished for and that 2014 brings you success and happiness. Even as things wound down for the year at HC+T headquarters, I still collected a treasure trove of great stories you may have missed. You can check out (and follow) the collection of stories from which I select items for the Wrap at LinksFromShel.tumblr.com.

Above the fold

Teens fleeing Facebook doesn’t mean much

Facebook has acknowledged that teens are leaving the social network for other services where their parents can’t keep track of them, and a recent UK study confirms the teen… Read More »

Friday Wrap #80: Sales from social, Instagram direct messages, controversy sweet spots, print lives

Friday Wrap #80

(c) Can Stock Photo
I don’t usually start the Wrap with a commercial, but I want to let you know about an eight-week, interactive, online workshop I’m presenting with my friend and colleague, Thornley Fallis CEO Joseph Thornley. For the third year, we’re offering the course on strategic social media through IABC. Each week, you’ll work through a multimedia learning module created using a state-of-the-art online learning program. There are opportunities for discussion on a closed Facebook group with other workshop participants and Joe and me participating.  And each week we host a conference call to review key points and address… Read More »

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