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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Pew out with latest Internet demographics

The Pew Internet and American Life Project released its latest Internet demographic findings today. Men still use the Internet more actively than women, according to the report, but women are catching up. Some of the findings:

  • Men still continue to try new technologies first
  • Men log on to the Net more frequently, spend more time online, and are more likely to have high-speed access
  • Women are more enthuiastic online communicators, using email more as a vehicle for staying in touch with friends and family
  • Men are more likely to use email to communicate with companies and other organizations
  • Men search for and use more kinds of information online than women do

Despite these differences, the study points out…

Men and women are more similar than different in their online lives, starting with their common appreciation of the internet???s strongest suit: efficiency. Both men and women approach with gusto online transactions that simplify their lives by saving time on such mundane tasks as buying tickets or paying bills. Men and women also value the internet for a second strength, as a gateway to limitless vaults of information.

Comments
  • 1.Thanks for the update notice!

    As an online marketer and copywriter this information is priceless...

    --It contains a lot of information, if you know what questions to ask from it.

    Hopefully more organizations will be doing more and more consumer research for the internet.

    This data is incredibly valuable, and as a result it is mainly done for "in-house" use...

    --And never gets shared!

    Thanks again.

    Dave Ryan | December 2005 | NY, USA

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