Friday Wrap #239: Big Brother Really Is Watching

Friday Wrap #239I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Twitter doubles character count—Twitter has officially expanded the character count for a tweet to 280 characters. Most of those testing the new limit in late September didn’t generally take advantage of the longer count, leading some to believe that most tweets will remain short; only 1% of tweets created by the test group reached the 280-character limit, while 9% of the control group—still using the 140-character limit—reached the cap. Still, as you’ll see below, some… Read More »

Friday Wrap #233: Twitter doubles characters, Alexa gains ground, video pivot fails, AMC bets on VR

Friday Wrap #233I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Twitter expands to 280 characters—Twitter’s 140-character limit will soon be a thing of the past. The company is expanding the limit on posts to 280 characters. Only some users have access (though several people have published tricks to get access to the expanded limit, including using Tweetdeck). The company said it’s confident that change will be positive but wants to test it with a small group before expanding it to everyone. Takeaway: See the next item. Read more

How… Read More »

Friday Wrap #230: Equifax’s crisis, Bell Pottinger’s ethics, Google’s “how-to” site, and more

Friday Wrap #230I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Equifax is the latest company to botch its crisis communication—Equifax learned a month ago that 143 million customers may have been compromised by a breach of its network, including Social Security numbers, mother’s maiden names, and other highly sensitive information. The company tweeted yesterday that it took action immediately despite the fact that it has known for a month and has done little to assuage customer anxiety over the breach, limiting its… Read More »

Friday Wrap #229: Hurricane coverage, YouTube’s makeover, WhatsApp’s business designs, and more

Friday Wrap #229I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Got 5 Minutes?

The Society for New Communication Research (SNCR)—part of The Conference Board and of which I am a Founding Fellow—has undertaken an initiative to determine how people in the communication industry can help tackle the increasingly significant problem of fake news. (I’m part of the task force.) One of our early efforts is to get a handle on the intersection of fake news and communication through a survey. If you’re a communicator with responsibility for managing… Read More »

Friday Wrap #227: Charlottesville and tech, the state of work, Facebook’s influencer grab, and more

Friday Wrap #227I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Facebook shuts down anonymous employee discussion group—During my consulting gig with the Asian Development Bank in Manila this week, the issue of anonymous employee contributions came up. It’s a topic I’ve been discussing for at least a decade. In general, I’m not a fan of anonymity on intranets. If Tom reads something brilliant Mary wrote and wants to make a connection, he’s out of luck if Mary shared her post anonymously. There are times, though, when… Read More »

Friday Wrap #224: NPR grows (thanks to Alexa), RIP Flash, brands promote news stories, VR ads coming

Friday Wrap #224I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Millennials favor companies with activist CEOs—I reported last week about the American Petroleum Institute’s advertising push to make the industry look cool to Millennials, whom oil and gas companies need to hire but who are inclined to look elsewhere for work. Oil companies may want to consider convincing their leaders to speak up on social issues. More than half of Millennials are more likely to buy from a company whose CEO speaks out on issues they agree with.… Read More »

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