Holtz Communications + Technology

The Pew Internet and American Life Project released its latest Internet demographic findings today. Men still use the Internet more actively than women, according to the report, but women are catching up. Some of the findings:

• Men still continue to try new technologies first
• Men log on to the Net more frequently, spend more time online, and are more likely to have…

I was surprised but gratified that my post on PR measurement sparked a good discussion on the subject. In response, online PR dynamo Contantin Basturea has set up a measurement home page on TheNewPR wiki.

Constantin also asks, “Should we start a group blog on PR measurement? Maybe hosted on prblogs.org?”

What do you think? If we set up a group PR…

It’s an amusing sight, a group of PR practitioners at dinner trying to figure out the check and the tip. Most communicators don’t do math. It’s a right-brain left-brain thing. Lack of math skills led most of us to writing as an avocation to begin with. I’m always glad when Angela Sinickas is at dinner with us. She’s a math whiz. But you’d expect her to be,…

Hallmark, the Kansas City-based greeting card company, has employed online consumer research for three years now. Based on a comparison of the results with those of traditional research (i.e., focus groups), the online efforts are now a regular part of the company’s research effort. In a Marketing Sherpa interview,  Tom Brailsford, Manager of Advancing Capabilities, notes:

“You can do three focus groups and hear from…