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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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There is so much wrong with the conclusions eMarketer has drawn from a LinkedIn and Harris Interactive study of Twitter, it’s hard to know where to start.

The results of the research—conducted in June among US advertisers and Internet users—led eMarketer to conclude:

While marketers, advertisers and members of the media have jumped on the Twitter bandwagon, the average US consumer has not. And without…

Shel HoltzOn Saturday, I’m chairing the annual Think Tank for the IABC Research Foundation, which funds research into communication issues that can benefit the entire profession. The Think Tank is meeting ahead of the IABC World Conference, which kicks off in San Francisco on Sunday.

This is my second go-around chairing the Think Tank, which brings a diverse group of some 20 or so…

Toby Ward, president of Prescient Digital, is looking for more people to take a survey on the use of Web 2.0 tools on their intranets. He’s seeking participation even from those who don’t have any Web 2.0 functionality built into their intranets; the survey asks about the obstacles you’re encountering. By participating, you’ll automatically get a copy of the survey results. Toby will also award a…

I’ve just added provided by the free 4Q service to my website. I can’t wait to find out of my site sucks.

“Sucks,” according to a recent Advertising Age article, is a word Avinash Kaushik uses a lot. Kaushik, Google’s Analytics Evangelist and author of “Analytics in an Hour a Day,” which I have been reading off and on for the last couple of weeks (not to mention a…

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