Posted on January 5, 2012 10:10 am by Shel Holtz | Business | Marketing | Research | Social Media
A few years back, in working with an organization to organize its social media efforts under a strategy, we found that the company had over 50 Facebook pages and groups. Most had fewer than a dozen or so fans, most likely because nobody was supporting these pages with content and interaction. Ultimately, we winnowed the number down to the five…
Posted on September 8, 2011 9:01 am by Shel Holtz | Research | Social Media | Social Networking
The research company Gallup claims that a recent study debunks three social media myths. When Gallup, a trusted name in reserach, announces “groundbreaking new insights into how people interact with social media and into its effectiveness as a marketing tool,” you’re inclined to pay attention.
But while the results are interesting, I wouldn’t make any decisions about how to use social media based on them,…
Posted on July 29, 2011 4:19 pm by Shel Holtz | Research | Social networks
A couple reports have noted traffic to Google+ has declined slightly despite increased subscribers (over 20 million at last report). Depending on whom you listen to, this either makes perfect sense, is what Google+ deserves, or is total nonsense.
This is an entirely non-scientific poll, but it might reflect a general trend. of course, it’s too early to draw any conclusions or any…
Posted on May 3, 2011 11:58 am by Shel Holtz | Audio | Research | Social Media
Social media is the source of more research than any topic I can think of. There’s research undertaken by research companies like Forrester, professional services firms like McKinsey & Company, by large organizations like IBM and by every marketing agency and service provider looking to get a little press. The tactic of sponsorsing research in order to issue a press release and get…
Posted on February 22, 2011 3:24 pm by Shel Holtz | Blogging | Business | Facebook | Research | Social Media
It’s funny how The Pew Internet & American Life Project can release results of a study in December, but a late-February article about one of the study results published in The New York Times can create such an uproar.
The Pew study offered a broad overview of how members of different generations use the Net. Among many other things, the study revealed that
Posted on October 12, 2010 10:06 am by Shel Holtz | Research | Social Media
Several years ago, as Twitter and Facebook were beginning to serve as alternative venues for comments and discussion about blog content, I asked measurement expert Katie Paine what this meant for those trying to get a handle on reactions to what they wrote. It used to be easy, after all, when all the feedback appeared in the blog’s comment section. But now,…
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