Posted on November 14, 2013 3:52 pm by Shel Holtz | Business | Internal | Research | Social Media
It’s no surprise that, in most companies, external audiences get all the social media attention. As the McKinsey Global Institute reported in August, adoption of social media is on the rise, but not so much when it comes to employing social software to engage employees.
New research demonstrates that, from several angles, ignoring internal social media is a mistake, and quite likely a…
Posted on October 19, 2013 2:47 pm by Shel Holtz | Advertising | Mobile | Research
(c) Can Stock PhotoA lot has been made of the recently-released data analysis that shows iPhone owners are wildly more valuable to iPhone users than Android users. Facebook ad buyer Nanigans looked at more than 200 billion ads on Facebook and calculated that ads produce 1,790% more return from iPhone users than Android. In fact, it costs more to advertise…
Posted on October 4, 2013 9:35 am by Shel Holtz | Brands | Business | Channels | External | Marketing | Research | Social Media
Image (c) CanStockPhotoIt was hard keeping the Wrap down to a reasonable number of items this week, so I stopped trying. Not everything I flagged is here, though, so if you want to see all the entire collection of stories from which I drew this week’s bits and pieces, visit my link blog at LinksFromShel.tumblr.com.
Brands should share more; consumers don’t think they…Posted on September 27, 2013 9:46 am by Shel Holtz | Content | Instagram | Pinterest | Brands | Business | Content Curation | Facebook | Google+ | Research | Social Media | Trust
(c) Can Stock PhotoI’m faced with another embarrassment of riches when it comes to stories, studies and reports published this week. As always, the Friday Wrap is made up of items that may have escaped your notice but are worthy of your attention. I collect the items I consider for the Wrap, the podcast, blog posts and other content at my link…
Posted on September 20, 2013 9:19 am by Shel Holtz | Pinterest | Advertising | Facebook | Marketing | Media | Research | Twitter
Companies released more study and survey results than usual this week, providing plenty of fodder for the Friday Wrap. There were also announcements, court verdicts, and other news to fuel the weekly rundown of interesting and important items from the past week. If you’re interested in seeing all the items from which I chose the Wrap’s contents, head on over to my link…
Posted on September 6, 2013 8:21 am by Shel Holtz | Channels | Crisis Communication | Facebook | Marketing | Research | Social Media | Technology
(c) Can Stock PhotoThe tale of a British Airways passenger buying a promoted tweet to complain about lost luggage was everywhere this week (including this very blog), along with a couple other high-profile stories. There were also some studies, reports and posts that could easily have escaped your attention, but no worries. I collect the ones I think communicators will…
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