Join me next week for SNCR Research Symposium and Awards Gala

Posted on October 31, 2012 2:15 pm by | Research | SNCR

SNCRAt every SNCR event I attend, there’s always a first-time participant who marvels that it’s the most worthwhile social media event she or he has attended. “Why don’t more people know about this organization?” they always ask.

Events from SNCR—the Society for New Communications Research—aren’t glitzy and don’t necessarily attract all the cool kids. They are an exercise in substance over style. Instead of the same old tired sessions, SNCR’s presentations address new research and trends that could well be new to even the most experienced social media manager.

Even the annual awards ceremony is an education in best practices and innovative ideas.

This year’s Research Symposium promises to be as revealing and informative as ever. “Latest Trends in Social Media, New Communications, and Emerging Technologies is set for November 8 and 9 at the Stanford Park Hotel in Palo Alto.

I’m speaking at the event on efforts to improve relationships between communicators and the Wikipedia community. (In the interest of disclosure, I should also note that I’m a SNCR Founding Fellow.)

I’ll be sticking around for other great presentations, such as Paul Gillin on “Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim.” Dr. David Larcker, Professor of Accounting at Stanford university’s Graduate School of Business will present “Lots of Knowledge, Little Action. Geoff Livingston will cover “How to Develop an Integrated Marketing Campaign in the Digital Era.” “Social Workplace Trust” is the session from Ed Moran, one of SNCR’s Senior Fellows and partner/co-president of Human 1.0 Katie Paine will offer “Standards in Social Media” and Geiovanni Rodriguez, co-foudner and CEO of SocialxDesign will look at “Social Technology and the Presidential Election.”

And that’s just a taste of the program, complete details of which are available on the SNCR site.

The case studies presented during the awards ceremonya re often worth the price of admission all by themselves. This year, the awards honor the work of individuals, corporations nonprofits, educational institutions and media outlets in categories including External Communications and Communities, Internal Communications and Communities, Measurement and ROI, Mobile Media,  Social Media Marketing, and Technology Innovation.

The awards program also offers the SNCR Visionary of the Year (LinkedIn’s Reid Hoffman), Organization of the Year (TedX), and Humanitarian Organization of the Year (Ushahidi).

No, it’s not South by Southwest. But it is some of the most compelling information you’ll get from any conference. Join me in Palo Alto next week!



  • 1.Thanks so much for your kind words about SNCR, Shel. It's the wonderful work and contribution of fellows like you that make it such a valuable organization and make the events so great! I'm really looking forward to seeing you and hearing your presentation!

    Jen McClure | November 2012 | Newark CA

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