Shrink-Wrap #6: Resist being told you’re over-surveying employees

A lot of companies are doing away with the annual employee evaluation in favor of ongoing feedback. Yet communicators run into trouble when they want to get feedback on communication because of the fear of over-surveying the employee population. In this episode of Shrink-Wrap—inspired by a post in my feed from the Harvard Business Review—I share three examples of quick-and-dirty survey methods that will go down easy with employees.The links in this episode:

Friday Wrap #180: Ad-blocker wars, influencer marketing crackdown, CEO pay transparency, and more

Friday Wrap #180The Friday Wrap is, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, along with extra material only for subscribers, sign up for my… Read More »

Friday Wrap #179: Facebook punishes clickbait, Instagram intros Stories, native ads still deceive

Friday Wrap #179Two new sections make their debut in today’s Wrap: Video (which may well become a recurring section) and Instagram Stories (just because there was so much diverse reporting on the new Instagram feature). The Friday Wrap is, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just… Read More »

Friday Wrap #178: Ice Bucket Challenge redux, sponsored Reddit posts, social network dissatisfaction

Friday Wrap 178Welcome to the Friday Wrap, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never miss an edition of the Wrap, along with extra material only for subscribers, sign… Read More »

Shrink-Wrap #3: Monitoring Sub-Publics During a Crisis

A study from the University of Missouri suggests PR staff should monitor Twitter and other social media during a crisis in order to segment sub-publics that tend to share a common response to the crisis even if they’re not connected in any way other than working in the same field, such as law, medicine, or athletics. In a press release, the University explains researchers in the School of Journalism point out that knowing how these sub-publics are reacting can help with more targeted messaging. Of course, there’s no reason to limit the findings of the study to crisis situations.

Friday Wrap #176: Pokémon Go, live-streaming struggles, emoji at work, growth in advocacy programs

Friday Wrap 176What a week! There was so much news related to Pokémon Go, it rated its own category here in the Friday Wrap, my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. If you want to make sure you never… Read More »

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