Friday Wrap #97: Trading your legal rights for likes, CAPTCHA’s failings, Facebook algorithm change

Friday Wrap #97The Friday Wrap is a summary of posts and articles from the past week that didn’t get the big headlines (like the tale of US Airways’ pornographic tweet and the employee who sent it who wasn’t fired). These are reports and studies that may have skipped by under your radar, yet still could be useful or interesting to communicators and marketers. I collect the stories from which I assemble the Wrap at my link blog, which you’re welcome to follow at LinksFromShel.

News

Like a Facebook page, give up your rights—General Mills has revised the terms of service on its website. Now, according to the language, a customer that downloads a… Read More »

Friday Wrap #96: BBC pushes news via WhatsApp, the end of the strikethrough, Millennials trust UGC

Friday Wrap #96The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.

News

BBC dishes Indian election news via OTT apps—If you’re still wondering why Facebook dug deep to buy WhatsApp, consider this: The BBC is sending news about the elections in India to readers via both WhatsApp and WeChat. The “BBC News India” account on both over-the-top messaging services were crafted to share… Read More »

Employee activists are a good thing: one more reason to encourage workers to use social media

Employee activists onlineBack in December, when UPS’s Facebook page was the target of blistering comments from customers who didn’t get their deliveries by Christmas, many employees dove into the conversation, leaping to their employer’s defense. “I’m a driver,” wrote Larry Ledet, “Got off at 10:10 last night, 60hr weeks, I’m tired, Mother Nature, a booming economy and no one visiting malls any more cause this…no reason 4 anyone to be mad…Merry Christmas.” That was just one example.

Ledet was able to participate in the conversation without worrying about the effect on his employment because UPS has a clear social media policy that encourages employees to… Read More »

Friday Wrap #91: Apple goes social on Tumblr, Getty opens images, PR pros volunteer for Ukraine

Friday Wrap #91You didn’t offer a whisper of protest to the new format for the summary of stories and posts from around the Web, so I’m sticking with it. By the way, I’m writing from a hotel room in Los Angeles—my hometown—where I’m speaking at the Global Intranet Forum. You’re welcome to follow my link blog, where I collect the items from which I draw material for the Wrap, as well as for my podcast, For Immediate Release.

Top stories

Apple, notoriously absent from social media when it comes to hardware, has launched into social media in an unlikely place. The Tumblr blog at isee5c.tumblr.com is dedicated to the lower-cost, multi-color iPhone. The… Read More »

Friday Wrap #90: More of your posts in Facebook news feeds, a 15-second cooking show, and more

Friday Wrap #90The Wrap this well will be shorter than usual. My visit to Copenhagen, Denmark—to speak at the annual IntraTeam intranet event—has occupied most of my time, and my flight home is in just a few hours. There were, however, far too many interesting reports to skip it completely! So, here’s your abbreviated wrap-up of news you may have missed. (On the other hand, let me know if you prefer this shorter format.) You’re welcome to follow my link blog, where I collect the items from which I draw material for the Wrap, as well as for my podcast, For Immediate Release.

The bad and the ugly

Digiday argues that Nestle’s handling of the Hot… Read More »

Friday Wrap #89: LinkedIn blogging, sharing isn’t reading, unprepared for online complaints, & more

Friday Wrap #89The Friday Wrap is a collection of items from the last week that could be useful for communications professionals but that may have slipped by unnoticed (particularly in the wake of big news stories like Facebook’s blockbuster acquisition of mobile messaging app WhatsApp). I collect all the items I might possibly use in the Wrap on my link blog at LinksFromShel.tumblr.com, which is also the source I use for selecting items to cover on my podcast, For Immediate Release; you’re welcome to tap into this larger collection of stories and posts.

Above the fold

Anyone can now blog on LinkedIn

LinkedIn’s Influencer Program—which serves as… Read More »

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