Friday Wrap #83: Facebook rules, vanishing office messages, frigid real-time marketing, and more

Friday Wrap #82

(c) Can Stock Photo
The holiday break is over and we’re all getting back into the swing of work. The first few days of 2014 have seen no shortage of news and reports of interest to communicators, and the first Wrap of the new year features some gems. As always, you can keep up with all the stories I collect on my link blog at LinksFromShel.tumblr.com.

Above the fold

Adult adoption of social media continues to grow

More and more adults continue to adopt social media, with Facebook maintaining its status as the top platform even as an increasing number of adults tap into more than one social network per day. According to new data from… Read More »

Friday Wrap #48: Marissa speaks, Facebook revises Pages, organizing for content, stories from data

Friday Wrap #48

(c) Can Stock Photo
Here’s your weekly wrap-up of news and useful posts you may have missed during the past week. I select these stories from those I’ve collected during the week at LinksFromShel.tumblr.com.

Yahoo’s Mayer finally dishes on telecommuting policy

Marissa Mayer, Yahoo’s CEO, made waves when the company issued an edict ending telework practices and requiring employees to do their jobs on-site—even those who took the job in the first place because they could telecommute. Mayer defended the decision, reiterating the language in the HR memo that kicked off the controversy: “It’s not what’s right for Yahoo right now,” she… Read More »

Why QR codes will thrive as NFC rises

QR vs. NFC Google SearchFor a few years, locations with Google Places listings received signs they could hang in their windows. The signs featured a QR code, which passersby could scan to get more information. In 2011, Google stopped printing the signs, noting that the company expected Near-Field Communication (NFC) to replace QR codes.

It’s a common enough theme, the idea that the QR code—widely chastised for a variety of perceived shortcomings—aren’t long for this world as the cooler and more versatile NFC chip makes its ascent. In a recent post summarizing technologies at SxSW, Altimeter Group’s Jeremiah Owyang wrote, “We found that QR code will quickly be… Read More »

Friday Wrap #36: Social media and call centers, small business, B-to-B, customer-hating businesses

Friday Wrap

(c) Can Stock Photo
The Friday Wrap is a review of articles and posts I’ve found over the past seven days of interest to communicators that they may have missed. I save everything I’ll consider for the Wrap—as well as items to report on my podcast—to my link blog, LinksFromShel.tumblr.com.

Call centers served best by social media for damage control

Social media is finding its way into call centers. In fact, some call centers have changed their names to reflect the fact that they deal with more than just phone calls in their efforts to provide customer service, integrating responses to queries originating on Facebook, Twitter and other… Read More »

How print is adapting to a digital world

Print AdaptsI have long maintained that new media do not kill old media, but rather than old media adapt. Movies didn’t kill plays, television didn’t kill movies and the Web hasn’t killed television (for example), but each has adapted to account for the changes wrought by the newest medium.

The rise of digital content has led many to consign print to history’s dustbin. The steady growth of ebook adoption, the news media’s shift to the Web and a number of other signs seems to suggest that we’re on an inexorable march to the day when print is a quaint relic.

But there are also signs that print is undergoing the same kind of adaptation that has kept… Read More »

Friday Wrap #23: Predicting Twitter trends, American Apparel’s gaffe, a social research center

Friday Wrap #23
(c) Can Stock Photo
The weekend approacheth, but not before we look back on the last five days and the posts and articles that made an impression. If you’re interested in the pool from which these items were drawn, you can always dip your toes in at Links From Shel.

An algorithm for predicting Twitter’s trending topics

If somebody was going to come up with a formula for figuring out which topics will trend on Twitter 90 minutes before they do, you’d think it would be the quants at MIT. Indeed, researchers say their algorithm is 95 percent accurate, according to a Poynter Institute post. “Basically, it sounds like the algorithm learns… Read More »

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