Posted on December 28, 2012 8:33 am by Shel Holtz | Brands | Mobile | Publishing | Social Media | Video | Writing and Editing
(c) Can Stock PhotoThe Friday Wrap reviews some of the best, most interesting and newsworthy posts and articles from the last week. The items included in the Wrap are chosen from my link blog, which you are always welcome to visit: LinksFromShel.tumblr.com. I hope everyone has a very Happy New Year?
A new study from IDG…
Posted on December 5, 2012 10:46 am by Shel Holtz | Augmented Reality | Death Watch | Publishing | QR Codes | Technology
I have long maintained that new media do not kill old media, but rather than old media adapt. Movies didn’t kill plays, television didn’t kill movies and the Web hasn’t killed television (for example), but each has adapted to account for the changes wrought by the newest medium.
The rise of digital content has led many to consign print to history’s dustbin. The steady growth of…
Posted on January 20, 2012 5:16 pm by Shel Holtz | For Immediate Release | Publishing | Social Media
In this FIR Interview, FIR co-hosts Neville Hobson and Shel Holtz chat with Bob Fine, publisher and editor of The Social Media Monthly, a new print publication that is also a current Kickstarter project.
The Social Media Monthly was conceived at the 2011 South by Southwest Interactive conference and launched a mere 53 days later, on May 20th, 2011 at BlogWorld…
Posted on September 21, 2011 6:11 am by Shel Holtz | Marketing | New Media | Publishing
Publishing books isn’t exactly new to businesses. In 2009, Forrester Research executives Josh Bernoff and Charlene Li made a splash with Groundswell, published by Wiley. It may be one of the more visible examples of a business—Forrester—publishing a book (the company got the royalties instead of the authors, the status quo for employees who write business books while employed), but because of the economics…
Posted on April 1, 2011 1:00 pm by Shel Holtz | Business | Channels | Media | Publishing
Google’s Think Quarterly magazine is the latest example of a company recognizing that, regardless of whatever else it is, it’s a media company.
Google, of course, is a media company on a number of levels. Its primary business helps people find stuff. Its YouTube operation is all about letting people share video. The company produces scads of media, from apps (like Google Earth) to…
Posted on February 9, 2010 8:46 pm by Shel Holtz | Blogging | Publishing | Research | Social Media
Warning: Long post follows.
Readers of this blog and listeners to my podcast, “For Immediate Release,” know thast I focus primarily on the impact of online media on organizational communications. As a blogger and a podcaster with an audience, companies routinely reach out to me with their news and information in the hopes that I’ll find their content interesting enough to share. It’s only about…
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