Any organization that publishes best-seller lists is on notice: Your list could become the megaphone that amplifies the message of somebody else’s agenda.
Bum-rushing the charts is a social media phenomenon. In the days before we could all communicate with each other in real time, bestsellers earned their spots on lists based on the author’s history (Stephen King will always make the top 10 of The New York Times bestseller list), good marketing and slow-building word of mouth. Now that we all have our own audiences, it’s easy to issue a call to action: “Could you all buy my book on April 15 so it’ll rise to the top of Amazon’s Read More »
(c) Can Stock PhotoIt has been a busy week in the digital/social world. With everything that has occupied our attention over the last week (Facebook Home, for example, and word that investment companies are pouring money into Google Glass app development), you may have missed some other interesting stories. These are some that I found particularly interesting. I save the stories from which I draw items for the Wrap at LInksFromShel.tumblr.com. Who knows? There may be a story in there that matters to you.
Financial services is the least trusted industry
Although results of Edelman’s 2013 Trust Barometer were released months ago, the Read More »
For a few years, locations with Google Places listings received signs they could hang in their windows. The signs featured a QR code, which passersby could scan to get more information. In 2011, Google stopped printing the signs, noting that the company expected Near-Field Communication (NFC) to replace QR codes.
It’s a common enough theme, the idea that the QR code—widely chastised for a variety of perceived shortcomings—aren’t long for this world as the cooler and more versatile NFC chip makes its ascent. In a recent post summarizing technologies at SxSW, Altimeter Group’s Jeremiah Owyang wrote, “We found that QR code will quickly be Read More »
(c) Can Stock PhotoThe Friday Wrap reviews some of the best, most interesting and newsworthy posts and articles from the last week. The items included in the Wrap are chosen from my link blog, which you are always welcome to visit: LinksFromShel.tumblr.com. I hope everyone has a very Happy New Year?
Digital fully integrated into technology consumers’ lives
A new study from IDG Research Services reveals the degree to which social media, video and mobile devices have become integral parts of consumers’ decision-making processes. The Echo Effect: understanding the Value of Tech Buyers found that 95% of respondents use at least one Read More »
I have long maintained that new media do not kill old media, but rather than old media adapt. Movies didn’t kill plays, television didn’t kill movies and the Web hasn’t killed television (for example), but each has adapted to account for the changes wrought by the newest medium.
The rise of digital content has led many to consign print to history’s dustbin. The steady growth of ebook adoption, the news media’s shift to the Web and a number of other signs seems to suggest that we’re on an inexorable march to the day when print is a quaint relic.
But there are also signs that print is undergoing the same kind of adaptation that has kept Read More »
The Social Media Monthly was conceived at the 2011 South by Southwest Interactive conference and launched a mere 53 days later, on May 20th, 2011 at BlogWorld in New York. Three weeks later Fine secured national distribution for the magazine with Barnes and Noble. The magazine was honored as one of the top magazine launches of 2011 by MIN, an organization that reports on the publishing industry.