Influencer marketing is overtaking just about every other method when it comes to delivering results. One study found marketers achieved an average return on investment of $6.85 for every dollars spend on influencer marketing. (It’s even better for consumer packaged goods, which gets ROI of $11.33, and retailers, whose ROI is $10.48.) Another study revealed that 22% of customers are acquired through influencer marketing. Eighty-four percent of marketers plan to use an influencer marketing campaign this year. It makes sense, since 92% of people say they trust word-of-mouth recommendations over ads.
Wrapped Peanuts characters photo courtesy of Sarah JoyThe Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow.
Altimeter Group acquired by Prophet—The Altimeter Group, founded by former Forrester exec Charlene Li, has been Read More »
My web developer, Kurt Deutscher, shot this image of a wrapped-up building on a rainy winter day in Portland, Oregon.Mobile dominates this installment of the Friday Wrap, my weekly review of news, reports, studies, and posts from the last week that may not have grabbed the big headlines (like the Sony hack), but still have implications for those of us working in the communications/PR/marketing world. I curate the Wrap from a the items I collect during the week on my link blog, which you’re welcome to follow.
Skype releases real-time translator preview—Microsoft’s Skype now allows you to have a instant-messaging conversation in Read More »
If you hope to communicate effectively with any audience, the best thing you can change about your presentation is to never, ever, use a slideware program to develop your presentation content, says Eric Bergman.
No PowerPoint. No Keynote. No Prezi. No SlideRocket. None.
The author of Five Steps to Conquer ‘Death by PowerPoint’, published in May 2012, Bergman is passionate in his belief that the procedures we habitually use during presentations are dysfunctional and badly need changing.
If you want to be more effective, he says, you must separate the spoken word and the written word - regardless of whether you’re the sender or the Read More »
I’m speaking at a few upcoming events that are open to the public. If you live in (or will be near) these places, I’d be honored if you came to see me and supported the sponsoring organizations.
In September, I’m conducting a workshop for IABC Detroit on how companies can ethically, transparently and profitably tap into their employees’ social networks (rather than block them). In advance of the September 22 workshop, I’m meeting up with Detroiters on May 5 (while I’ll be in Detroit anyway for Ragan’s Corporate Communicators Conference). The chapter is calling it “Cinco with Shel.” It’s an informal gathering, no formal Read More »
Seth Godin’s a pretty smart guy but he’s no more immune than the rest of us from saying dumb things. Last week, in a post that added to the chorus of voices criticizing Microsoft’s PowerPoint, Godin wrote, “If there was any other tool as widely misused in your organization, you’d ban it.”
Not if it was a valuable tool when used correctly, I wouldn’t. After all, if we adhered to that philosophy, we’d ban access to social media in companies where employees abused it. Twenty-five years ago, we would have banned desktop publishing when every department in the company began producing 8-1/2x11-inch newsletters with six columns, 14 fonts and Read More »