Posted on June 30, 2016 8:35 am by Shel Holtz | Internal | Marketing | Presentations
Influencer marketing is overtaking just about every other method when it comes to delivering results. One study found marketers achieved an average return on investment of $6.85 for every dollars spend on influencer marketing. (It’s even better for consumer packaged goods, which gets ROI of $11.33, and retailers, whose ROI is $10.48.) Another study revealed that 22% of customers are acquired…
Posted on July 24, 2015 3:43 am by Shel Holtz | Sharing and Collaborating | Content | Visual Communication | Advertising | Brands | Business | Customer Service | Death Watch | Facebook | Gamification | Legal | Marketing | Media | Mobile | PR | Presentations | Social Media | Twitter
Wrapped Peanuts characters photo courtesy of Sarah JoyThe Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I…
Posted on December 19, 2014 8:35 am by Shel Holtz | Content | Brands | Business | Channels | Facebook | Location-based Services | Marketing | Mobile | PR | Presentations | Research | Social Media | Twitter
My web developer, Kurt Deutscher, shot this image of a wrapped-upbuilding on a rainy winter day in Portland, Oregon.Mobile dominates this installment of the Friday Wrap, my weekly review of news, reports, studies, and posts from the last week that may not have grabbed the big headlines (like the Sony hack), but still have implications for those of us working…
Posted on July 8, 2012 7:40 am by Shel Holtz | Books | For Immediate Release | Presentations | Speaking
If you hope to communicate effectively with any audience, the best thing you can change about your presentation is to never, ever, use a slideware program to develop your presentation content, says Eric Bergman.
No PowerPoint. No Keynote. No Prezi. No SlideRocket. None.
The author of Five Steps to Conquer ‘Death by PowerPoint’, published in May 2012, Bergman is passionate in his belief that the…
Posted on May 1, 2010 4:36 pm by Shel Holtz | Presentations | Speaking
I’m speaking at a few upcoming events that are open to the public. If you live in (or will be near) these places, I’d be honored if you came to see me and supported the sponsoring organizations.
IABC Detroit
In September, I’m conducting a workshop for IABC Detroit on how companies can ethically, transparently and profitably tap into their employees’ social networks (rather than block them). In…
Posted on May 1, 2010 3:29 pm by Shel Holtz | Presentations
Seth Godin’s a pretty smart guy but he’s no more immune than the rest of us from saying dumb things. Last week, in a post that added to the chorus of voices criticizing Microsoft’s PowerPoint, Godin wrote, “If there was any other tool as widely misused in your organization, you’d ban it.”
Not if it was a valuable tool when used correctly, I wouldn’t. After all, if we…
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