If you hope to communicate effectively with any audience, the best thing you can change about your presentation is to never, ever, use a slideware program to develop your presentation content, says Eric Bergman.
No PowerPoint. No Keynote. No Prezi. No SlideRocket. None.
The author of Five Steps to Conquer ‘Death by PowerPoint’, published in May 2012, Bergman is passionate in his belief that the procedures we habitually use during presentations are dysfunctional and badly need changing.
If you want to be more effective, he says, you must separate the spoken word and the written word - regardless of whether you’re the sender or the Read More »
I’m speaking at a few upcoming events that are open to the public. If you live in (or will be near) these places, I’d be honored if you came to see me and supported the sponsoring organizations.
In September, I’m conducting a workshop for IABC Detroit on how companies can ethically, transparently and profitably tap into their employees’ social networks (rather than block them). In advance of the September 22 workshop, I’m meeting up with Detroiters on May 5 (while I’ll be in Detroit anyway for Ragan’s Corporate Communicators Conference). The chapter is calling it “Cinco with Shel.” It’s an informal gathering, no formal Read More »
Seth Godin’s a pretty smart guy but he’s no more immune than the rest of us from saying dumb things. Last week, in a post that added to the chorus of voices criticizing Microsoft’s PowerPoint, Godin wrote, “If there was any other tool as widely misused in your organization, you’d ban it.”
Not if it was a valuable tool when used correctly, I wouldn’t. After all, if we adhered to that philosophy, we’d ban access to social media in companies where employees abused it. Twenty-five years ago, we would have banned desktop publishing when every department in the company began producing 8-1/2x11-inch newsletters with six columns, 14 fonts and Read More »
Back in 1995, “Snow Crash” author Neal Stephenson teamed up with his uncle George Jewsbury under the pseudonym Stephen Bury to produce a potboiler titled “Interface.” The premise: A presidential candidate suffers a stroke and has a chip implanted in his brain. The chip features a wireless connection to feedback from thousands of watch-like devices distributed to a representative sample of Americans. These devices gauge the wearer’s reaction to political speeches, allowing the candidate to make mid-course adjustments and bolster public reaction to his candidacy.
To me, this bit of speculative fiction defines Read More »
This incident that happened in Vegas won’t stay in Vegas. But it does explain something about Vegas I have long suspected.
I conducted a half-day workshop this morning for the Las Vegas chapter of the Public Relations Society of America. The day kicked off when my host, Andy North of St. Rose Dominican Hospitals and Saint Mary’s Regional Medical Center, picked me up at The Orleans Hotel and Casino as scheduled at 7 a.m. I noted, by glancing at my watch, that he was right on time. I checked my watch again when he introduced me to the 60 or so attendees promptly at 8, when the session was scheduled to begin.
Robert French, the social media-promoting PR professor at Auburn University, has launched a Ning-based social network for PR students and faculty called PR Open Mic. He’s also thrown the door open to practitioners in hopes that a dialogue will emerge that ultimately improves PR curricula and benefits students.
As of this morning, the group boasts 382 members (including me). And, unlike some Ning networks that almost instantly enter stagnation mode, PR Open Mic is off to a vibrant start.
Phil Gomes, the Edelman Digital stalwart, has started a group called “Ask Phil.” And rather than just answer questions, he produces videos. In fact, Read More »