A necessarily living document

On the heels of its introduction of the social media press release, SHIFT Communications has introduced a 30-page PDF guide to the world of social media aimed squarely at the public relations community. As SHIFT’s Todd Defren points out on his blog, regular participants and readers in the PR blogosphere won’t find much new here, but most practitioners aren’t anywhere near up to speed on the tools that are altering the communication landscape or how to use them.

The free download—titled “PR 2.0 Essentials: A Necessarily Living Document”—is neatly organized, covering RSS, blogs, podcasts, wikis, social networks and social bookmarking.… Read More »

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