Vocus acquires PRWeb

Here I am on vacation. Beach tomorrow, Disneyland Wednesday, and so on, but the news just keeps on breaking. I just received a notice from Carma Spence-Pothitt of Vocus that the PR software company has acquired PRWeb, the third news release distribution service after PR Newswire and BusinessWire. Here’s the news release. Here’s the rationale for Vocus to grab up PRWeb:

Vocus customers will benefit significantly from having PRWeb integrated into their product.  For example, they???ll be able to simultaneously distribute their press releases via PRWeb, their own Vocus-managed media lists, and their Vocus Online Newsrooms. As a result of…

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PR agency opens permanent offices in Second Life

PR agency Text 100 made news today by become the first global agency of any kind to establish a permanent presence in Second Life. The company has built a three-story headquarters building, according to a PRWeek report, that includes a welcome center, an information center, and an amphitheater. The amphitheater will be used for a variety of events for clients, employees, and other audiences. The office also will host an avatar of CEO Aedhmar Hynes.

PRWeek quotes Hynes saying that Text 100 employees won’t have to schedule the use of the amphitheater, but that she “envisions the potential of having a global company meeting there, rather… Read More »

A necessarily living document

On the heels of its introduction of the social media press release, SHIFT Communications has introduced a 30-page PDF guide to the world of social media aimed squarely at the public relations community. As SHIFT’s Todd Defren points out on his blog, regular participants and readers in the PR blogosphere won’t find much new here, but most practitioners aren’t anywhere near up to speed on the tools that are altering the communication landscape or how to use them.

The free download—titled “PR 2.0 Essentials: A Necessarily Living Document”—is neatly organized, covering RSS, blogs, podcasts, wikis, social networks and social bookmarking.… Read More »

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