How to piss off a journalist

Over at CrunchGear, Seth Porges offers a laundry list of things PR people do to piss him—and other technology writers—off.

Porges is a New York-based freelancer who writes for publications like PC Magazine and BusinessWeek.

The fact that there are enough PR professionals (and I use the term loosely) engaged in such behavior makes me wonder what they’re teaching in communication classes. Do the heads of agencies actually teach these practices to new hires? I can’t imagine Terry Fallis instructing Chris Clarke to do any of this—in fact, I would be surprised if Chris weren’t learning the opposite.

But it happens often enough, according… Read More »

Manufactured or mobile? Who decides?

Kami Watson Huyse has begun a very interesting experiment I’ll be watching with keen interest. In response to Wikipedia founder Jimmy Wales’ interview in PRSA’s Tactics, Kami has followed Wales’ advice and posted suggested changes to a Wikipedia entry in its related “discussion” section.

Wales is vehemently opposed to anybody altering or adding content to Wikipedia if they have been paid to do it. He finds the practice hugely unethical, regardless of whether the contribution was truly neutral in its point of view (a requirement for all Wikipedia posts). Instead of posting directly, Wales suggests PR reps (and others representing an… Read More »

They’ll let anybody into this profession

You gotta read Frank Barnako’s column today about the email pitch for an energy drink he received from Beverage Marketing USA President Richard Davis. The pitch included the email addresses of everybody else to whom it was sent—and there were hundreds—in the “To” line, including the likes of Andrea Koppel and Anderson Cooper.

Send it to the Bad Pitch Blog, Frank.

PRWeek releases CEO survey

I just got word by email that PRWeek has released its annual CEO survey, this year looking less at communications and more at “the issues and information that impact corporate strategy.” The PRWeek story suggests that the factors a CEO considers when making decisions “is a combination of information and experience, advisors and gut instinct, and PR pros have a critical role to play in this mix.”

I haven’t had a chance to go over the story—and won’t for a bit, since I’m about to go deliver a talk—but the email I received from Tim McHugh at Plesser Holland (handling PR for PRWeek, I guess) points to these findings:

Requirements released for social media press release

Chris Heuer and the social media press release working group have released the requirements for a social media release. Published to the working group’s blog, the requirements dive deep into “the key elements of the Social Media Release that we have identified over the course of our discussion,” Heuer writes in his November 2 post:

The Social Media Release is intended to make it easier on people to identify and share the most important pieces of information with others around the globe while adding their own valuable perspective and/or editorial. It also takes full advantage of HTML, multimedia and the network effects enabled by the…

Read More »

Does PR add value to the blogosphere?

On November 1, I posted an item to this blog, part of the ongoing Edelman/Wal-Mart kerfuffle. In that post, I noted that the interview Edelman CEO Richard Edelman gave to IT World would be dissected, “the group of bloggers who don???t like PR people being in the blogosphere,” as Richard put it. In response, Amy Bellinger commented:

I???m afraid I am one of them???in the ???group of bloggers who don???t like PR people being in the blogosphere.??? Former, disillusioned PR person. Question for you, Shel, what value do you think PR adds to the blogosphere? Not value for companies; value for bloggers and readers of blogs.

First off, I… Read More »

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