Clueless hacks

This ought to get your attention, from an article by Trevor Butterworth in STATS, George Mason University’s website “checking out the facts and figures behind the news:”…a truism among journalists that most PR hacks are clueless; clueless about how the media actually works, clueless about what their clients actually do, and just generally clueless about everything.

The article suggests that the other side of the coin is characterized by devious PR reps who sound like they know what they’re talking about but are actually out to outsmart journalists.
Another story appearing in the media recently—this time the Orlando Sentinel… Read More »

NMRCast #9 - 10/25/06

The New Media Release Podcast, episode 8 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

Content summary:Participants: Chris Heuer, Brian Solis, Shel Holtz. talk about about Edelman’s woes and the notion of disclosure; we catch up on working group progress; and we talk a bit more about tags.

Show notes for Oct. 25, 2006

download For New Media Release podcast

Welcome to NMRCast episode #9, a 25-minute podcast… Read More »

Introducing crayon

I’ve been waiting and waiting to make this public, and the time has finally come. No more hints. No more teasing. This is the real thing. I’m leaving the world of sole practitionership and independent consulting to join a startup that features a killer team of communicators and a laser-like focus on New Marketing.

Shel HoltzThe company is called crayon. The name derives from an analogy employed frequently by Joseph Jaffe, crayon’s founder. The biggest boxes of crayons come chock-full of dozens of colors, Joe notes, but most communicators (marketers, advertisers, PR folk, corporate communications pros) seem always to start with red, green, and… Read More »

Vocus acquires PRWeb

Here I am on vacation. Beach tomorrow, Disneyland Wednesday, and so on, but the news just keeps on breaking. I just received a notice from Carma Spence-Pothitt of Vocus that the PR software company has acquired PRWeb, the third news release distribution service after PR Newswire and BusinessWire. Here’s the news release. Here’s the rationale for Vocus to grab up PRWeb:

Vocus customers will benefit significantly from having PRWeb integrated into their product.  For example, they???ll be able to simultaneously distribute their press releases via PRWeb, their own Vocus-managed media lists, and their Vocus Online Newsrooms. As a result of…

Read More »

PR agency opens permanent offices in Second Life

PR agency Text 100 made news today by become the first global agency of any kind to establish a permanent presence in Second Life. The company has built a three-story headquarters building, according to a PRWeek report, that includes a welcome center, an information center, and an amphitheater. The amphitheater will be used for a variety of events for clients, employees, and other audiences. The office also will host an avatar of CEO Aedhmar Hynes.

PRWeek quotes Hynes saying that Text 100 employees won’t have to schedule the use of the amphitheater, but that she “envisions the potential of having a global company meeting there, rather… Read More »

A necessarily living document

On the heels of its introduction of the social media press release, SHIFT Communications has introduced a 30-page PDF guide to the world of social media aimed squarely at the public relations community. As SHIFT’s Todd Defren points out on his blog, regular participants and readers in the PR blogosphere won’t find much new here, but most practitioners aren’t anywhere near up to speed on the tools that are altering the communication landscape or how to use them.

The free download—titled “PR 2.0 Essentials: A Necessarily Living Document”—is neatly organized, covering RSS, blogs, podcasts, wikis, social networks and social bookmarking.… Read More »

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