Posted on November 9, 2007 12:09 pm by Shel Holtz | Ethics | PR
I was not aware that the Public Relations Society of America added the following language to its Code of Ethics until Adam Denison pointed it out to me:
Emphasis on enforcement of the Code has been eliminated…Ethical practice is the most important obligation of a PRSA member.
The general reaction to efforts aimed at establishing a code of ethics in the blogosphere has been…
Posted on November 8, 2007 2:27 pm by Shel Holtz | Ethics | PR
The Code of Ethics that binds members of the International Association of Business Communicators features several provisions, among them…
- Professional communicators refrain from taking part in any undertaking which the communicator considers to be unethical.
- Professional communicators do not use confidential information gained as a result of professional activities for personal benefit and do not represent conflicting or competing interests without written consent of…
Posted on November 2, 2007 1:09 pm by Shel Holtz | Blogging | PR
In the wake of the “PR Sucks” meme that’s been making the rounds over the past week, Jeremy Pepper has posted a SlideShare presentation introducing PR newbies to social media, with a focus on smart blogger outreach. Coupled with Todd Defren’s clip-and-save tip sheet, this is a good introduction to the topic, about which plenty of material is available over at TheNewPR wiki.
| Posted on October 30, 2007 4:18 pm by Shel Holtz | Blogging | PR
Hat tip to C.C. Chapman, who already blogged this and tipped his hat to Jeremy Pepper, who tweeted it.
Wired magazine editor Chris Anderson—author of “The Long Tail”—has posted an item to his blog that makes an excellent (although not a new) point, then ruins it with a vindictive, mean-spirited, and ultimately childish action. (I subscribe to Anderson’s feed, so I would have seen the post sooner or…
Posted on September 29, 2007 12:11 am by Shel Holtz | PR | Research
The Society for New Communications Research (where I am a research fellow and advisory board member) has been awarded a grant from the Institute for Public Relations and Weick Media to assess the impact of social media on businesses, employees, and prospects. The study is titled, “New Media, New Influencers, and Implications for the PR Profession.”
Part of the research includes a survey…
Posted on September 26, 2007 7:59 am by Shel Holtz | PR | Transparency
Microsoft and global PR agency Burson-Marsteller are in hot water over a tactic that flies in the face of what we now about the nature of business and transparency in the era of social computing.
There have been enough instances of false-front organizations, funded by a client and operated by a PR agency, being outed by determined individuals to make you…
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