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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Money magazine is out with its annual “101 Dumbest Moments in Business,” and PR/marketing gaffes get their fair share of representation in the list. (I’m not including advertising in this review, since I generally don’t cover advertising on this blog.) The vast majority of the lapses in judgment covered in the list created PR issues for the organizations involved, but the following were created…

There were positive signs out of the reborn automaker Chrysler, which was acquired by a private company from Daimler. A blog was one of the first visible signs of change at the company.

But news this week from Chrysler casts a different light on the degree to which it values communications. The company’s communications VP, Jason Vines, resigned and the entire communications…

imageChip Griffin of CustomScoop, the media monitoring service, has launched an online magazine called Media Bullseye, designed to “provide media, public relations, and marketing professionals with news and commentary about the modern communications landscape.”

Articles are authored by Chip and members of his staff (notably the clearly prolific Sarah Wurrey) as well as by guest authors like Chris Brogan and Chris Thilk. Features…

Dan York points me to a post from Jeff Pulver about what he wants from a PR firm. The underlying message: In most cases, these typically are not the things he actually gets. His post lists the kind of problems he experiences, from interns assigned to his account to account reps taking credit for his work.

Pulver,

CEO

founder and chairman…

The latest controversy over deceptive and unethical PR practices doesn’t even involve a public relations agency. No, this time Dan Ackerman Greenberg is in the hot seat after posting the steps he and his company, The Commotion Group (which describes itself as “New Media and Marketing and Consulting”) take to improve the chances a YouTube video will go viral. These include having staff…

How’d I miss this? Ford Motor Company has issued a social media release about its 2008 Focus. Ford is one of the largest companies to adopt the format. The release features a fact list, video (on YouTube), photos (on Flickr), and quotes from Ford executives, along with links, a PDF fact sheet, tags, and an RSS feed. As with most social…

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