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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Hot on the heels of IABC‘s unveiling of eXchange, the association has announced its new leadership role with the social media release (SMR). IABC issued a press release this morning along with an associated social media release.

In fact, the social media release appears on an eXchange blog that was developed as a home for all future IABC social media releases. How’s that for…

Content summary:The live call-in episode on BlogTalk Radio. Our topic: the blurring line between internal and external communication.

[Message from our sponsor: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com.]

Show notes for the live call-in episode recorded February 9, 2008

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 60-minute podcast recorded live…

In nearly every discussion of the Social Media Release (SMR)—whether it’s one I’m having with a group of people or one taking place on somebody’s blog—the same question keeps coming up: “Has anybody done the research to determine whether journalists even want something like this?”

It’s too easy to point to Tom Foremski’s original post calling for a serious updating of the trusty press release and note that Tom’s a…

Of all the bad, lame pitches I won’t bother reading, the top of the list must be occupied by the mass-distributed, unrequested press release in which “press release” is misspelled. Good freakin’ grief.

Shel Holtz

 

Doug Haslam of Topaz Partners and I were interviewed last week for a BuzzMarketing podcast that will be available from MarketingProfs, but you can listen from here right now.

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