Posted on June 11, 2008 2:37 pm by Shel Holtz | For Immediate Release | PR
Content summary: A special live call-in episode, recorded on BlogTalk Radio, featuring a distinguished panel of experts addressing the issue of PR spam.
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Posted on June 10, 2008 8:47 am by Shel Holtz | Advertising | Marketing | PR | Social Media
While working on a proposal for a consulting project, I’ve had an opportunity to give a lot of thought to some of the most dearly held notions of organizational communication in the era of social computing: There are no more audiences and there is no market for your message.
As with any popular belief, there are grains of truth to these, but by…
Posted on June 2, 2008 9:11 am by Shel Holtz | Ethics | PR
CBS News Analyst Andrew Cohen probably tells a joke at parties: “You know how to tell when a PR person is lying? His lips are moving.”
Probably nobody laughs. It’s an old joke, even if it is usually applied to politicians. But Cohen let everyone know where he stands on the practice of public relations on CBS Sunday Morning, when he said:
Show me a PR person…
Posted on June 1, 2008 7:07 am by Shel Holtz | For Immediate Release | PR
Last October, Chris Anderson of Wired magazine outed over 300 email addresses as spammers. In May, Lifehacker.com???s Gina Trapani started a PR Spammers wiki.
These two acts are symptomatic of growing frustration and anger by many people who perceive the PR profession of behaving like spammers in how PR practitioners pitch online.
Is the PR industry guilty of nothing less than being…
Posted on May 26, 2008 12:21 pm by Shel Holtz | PR | Twitter
Biz Stone, Twitter’s co-founder and creative director, makes an interesting statement in his post defending the micro-blogging service against charges of refusing to enforce its own terms of service:
Twitter is 16 employees made up of systems engineers and operators, product designers, and support specialists. We do not employ public relations professionals. This accusation caught us by surprise, putting us on the…
Posted on May 18, 2008 10:45 pm by Shel Holtz | Marketing | PR | Social Media
The goal of many PR efforts is to reach as many people as possible through placement of a message. It’s far better to get a company representative onto Good Morning America than it is to get him onto some obscure cable channel that’s one step above public access.
To those of us working in the social media space, broadcasting is assuming less…
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