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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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A lot of smart people make observations about the future of PR in this video, which served as the introduction to the Council of Public Relations Firms (CPRS) Critical Issues Forum, held in New York last Friday. In addition to these smart people (including Pete Blackshaw, Paul Holmes, BL Ochman and others), I’m in there, too. Here’s a wrap-up of the event,…

At one of the Fortune 500 companies where I directed corporate communications, many years ago, a reorganization consolidated some of the company’s business units. In a game of executive musical chairs, one high-ranking exec was left without a job.

The press release the company issued used the typical jargon claiming that the poor fellow was leaving the company “to pursue other opportunities.” I suppose that…

In the wake of several high-profile posts suggesting startup CEOs can do their own PR just as effectively as a professional, we’ve put together a panel to discuss just what value startups get from working with agencies. The panel includes (in addition to hosts Shel Holtz and Neville Hobson):

  • Rob Lane, CEO, Overlay TV (and several previous startups)
  • Mike Manuel, PR practitioner, Voce…

While an army of bloggers have been complaining about PR pitches, Ewan MacLeod has the opposite problem. MacLeod, who writes SMS Text News and blogs at Mobile Industry Review, likes getting pitched. He even reaches out to PR people representing mobile companies in search of news. Amazingly, he’s more likely than not to be told they don’t have anything for him.

MacLeod is…

Mark Ragan interviewed me last week while I was at the Ragan/eBay social media conference about the Glenn Tilton website. Tilton is the CEO of United Airlines, but the blog—and the domain—belong to the pilot’s union, which is calling for the CEO’s resigation or firing.

The video is featured on Ragan’s home page, but I’ll save you the trip (although Ragan.com pretty much always has content worth…

Checking my feeds this morning, I was surprised that only one PR blog among those I follow reported on the Circuit City/MAD Magazine story. After all, the best part of the story is the action taken by a PR guy.

The tale begins with the publication in MAD’s current issue of a four-page spoof of those Circuit City ads inserted into newspapers. The…

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