Friday Wrap #137: New Trust Barometer, reducing hoaxes, bad words, an anonymous app for employees

Venice wrappedf up in 2011
Flickr photo of Venice wrapped up in 2011 courtesyt of Kristina D.C. Hoeppner
Greetings from 39,000 feet. I have a jam-packed day Friday, so I’m taking advantage of in-flight WiFi to crank out this week’s Wrap. As always the Wrap is a summary of the last week’s news, posts, and other good stuff that has crossed my feeds that may not have gotten a lot of attention but is still useful for communicators to know. Feel free to follow my link blog, where I collect the content from which I select items for the Wrap (and for my podcast).

News

Edelman releases 2015 Trust Barometer—Upholding an annual tradition at the Davos economic forum,… Read More »

Friday Wrap #136: Marriott backs down, Nissan blows an AMA, Time Inc. curates, PR beats lobbying

Friday Wrap #136
Flickr photo courtesy of Wetsun
The new year is heating up, as evidenced by a record number of items in today’s Wrap. There’s even more in my link blog, where I collect all the items from the past week I think would be useful or interesting for communication professionals; you’re welcome to follow it.

News

Marriott backs down—Marriott International has withdrawn its petition to the U.S. Federal Communications Commission (FCC) requesting permission to block personal WiFi devices guests bring to its hotels. The company is attributing its change of heart to pressure from the public and the press. “Marriott International listens to its… Read More »

Friday Wrap #135: Ethics-challenged PR, 360-degree videos, tracking “Dark Social,” Zuck goes Oprah

Friday Wrap 135
Flickr photo of Cristo art at the Reichstag in Berlin in 1995
courtesy of Zug55
The Friday Wrap is my weekly review of news items, blog posts, reports, and studies from the last week that could be useful to communicators but weren’t the stories that got the big headlines. I collect items from which I draw the Friday Wrap’s selections in my link blog, which you’re welcome to follow.

News

TV anchor suspended over PR activities—Another case of challenged ethics has emerged with the suspension of Global Television news anchor Leslie Roberts. A Toronto Star investigation found that Roberts secretly has been a part owner of a small PR firm,… Read More »

Friday Wrap #132: LinkedIn simplifies home page, mobile changes everything, computers rule video

A wrapped-up building (Friday Wrap #132)
My web developer, Kurt Deutscher, shot this image of a wrapped-up
building on a rainy winter day in Portland, Oregon.
Mobile dominates this installment of the Friday Wrap, my weekly review of news, reports, studies, and posts from the last week that may not have grabbed the big headlines (like the Sony hack), but still have implications for those of us working in the communications/PR/marketing world. I curate the Wrap from a the items I collect during the week on my link blog, which you’re welcome to follow.

News

Skype releases real-time translator preview—Microsoft’s Skype now allows you to have a instant-messaging conversation in… Read More »

Companies should look to PR to ensure strong characters before crisis hits; just ask Sony and Uber

Brands need PR to solidify high-integrity culturesA brand’s reputation can rise or fall based on how it reacts to unplanned events. Having a crisis plan in place is a good start, but it’s not enough. The right response has to be part of the organization’s character, part of its DNA.

Two companies have hurt themselves and eroded their own reputations with woefully tone-deaf responses to events. As these cases are analyzed in the days and weeks to come, crisis planning will undoubtedly be invoked. In both cases, though, all the planning in the world wouldn’t have stopped these businesses—Uber and Sony—from reacting based on their core nature.

When an unbalanced gunman with a long… Read More »

Friday Wrap #131: Agency settles with FTC, Instagram overtakes Twitter, employees expand reach

Friday Wrap #131
Flickr photo courtesy of Retis
The Friday Wrap is my weekly collection of articles, posts, and reports that may not have risen to the top of your news feed but still can add value to your work as a communicator. I collect all the items I find interesting on my link blog, which you’re welcome to follow. The link blog is my source for items to appear in the Wrap as well as those I’ll report on in my weekly podcast.

News

FTC settles with agency whose staff tweeted about clients—It’s a standard practice in PR and marketing agencies to ask agency staff to support client activities with tweets, Facebook posts, and other missives in their own… Read More »

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