Friday Wrap #123: Google link removal report, CTRs wrong for mobile, young affluents like native ads

Friday Wrap #123
Flickr photo by Duncan Holmes
Welcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

Google provides details on “right to be forgotten” requests—Google has received requests to remove half a million links under the European “right to be forgotten” ruling. To date, Google has complied with nearly 42% of those requests. Most of the requests have come from France, followed by Germany, the UK, Spain, and Italy.… Read More »

Friday Wrap #122: Dove tries Snapchat, the PC lives, Reddit ends remote work, and more

Horse Well Wrapped
Flickr image courtesy of Tim Green
Welcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.

News

Privacy advocates will hate Sensiya—A new tool, Sensiya, will tap smartphone sensors to let marketers know whether the user is walking, running, or sitting down, enabling the delivery of just the right kind of message. In addition, according to the company’s CEO, “we’re able to conclude who you probably are, the apps… Read More »

FIR Interview: Roger Bolton and Matt Gonring on Authentic Advocacy

Authentic Advocacy

Gauging the latest developments in stakeholder engagement theory and practice - and understanding their implications for those leading, managing and advising the communications function - is a primary goal of Authentic Advocacy, the latest research report from the Arthur W. Page Society.

Authentic Advocacy offers an in-depth look at how stakeholder engagement strategies are evolving and how Chief Communication Officers can best undertake them within their enterprise. It includes compelling findings about the nature of stakeholder engagement in today’s environment, learned through interviews conducted with CCOs at five leading… Read More »

Here’s why your company could suffer terrible PR if it doesn’t narrow the CEO-worker pay gap

Income Inequality
Flickr photo courtesy of mSeattle
The importance of a genuine commitment to corporate social responsibility is growing more and more clear. Study after study finds consumers are making conscious decisions to avoid doing business with bad actors and greenwashers, and to spend their money (and make their investments) in companies that are sincere about trying to do well by doing good.

Several companies are taking the new reality seriously, incorporating their CSR efforts into their annual reports and taking other steps to make sure the public is aware of their activities. It’s not enough yet, though, to change general public perception of… Read More »

Friday Wrap #119: PR Wikipedia guide, bloggers as journalists, TwitPic lives, interactive packaging


Flickr image—“Wrapped Up Dinosaurs”—courtesy of Matt Brown
Welcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers…and this week ranks up there among the most interesting collections of stories since I started the wrap. I collect these on my link blog, which you’re welcome to follow.

News

IPR releases Professional’s Ultimate Guide to Wikipedia—William Beutler has been one of the key thought leaders when it comes to ethical PR engagement with Wikipedia. His company, Buetler Ink,… Read More »

How a small foundation used a new TV series to draw attention to its cause

Manhattan is the latest TV drama to suck me in. The series chronicles the lives of fictional scientists, their families, and the military in 1943, all living at the compound in Los Alamos where Robert Oppenheimer and his team developed the atomic bomb. It’s the second original scripted series from WGN America, giving more credence to the idea that television is undergoing a seismic change, with the likes of Netflix, Amazon, and Yahoo producing high-quality original programming.

Indeed, no longer should we look to the 1950s as the Golden Age of television. We’re living that right now.

Manhattan is great television. Critics and viewers… Read More »

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