Friday Wrap #164: Windows 10’s first day, Facebook is top tech product, the mob is out of control

Friday Wrap #164
Flickr photo courtesy of USS John C. Stennis
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

Not a bad first day for Windows 10—Microsoft’s latest OS was installed on more than 14 million computers and tables the first… Read More »

Friday Wrap #163: Twitter gets dull, live news bows to on-demand video, move vertical video movement

Friday Wrap #163
Wrapped Peanuts characters photo courtesy of Sarah Joy
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

Altimeter Group acquired by Prophet—The Altimeter Group, founded by former Forrester exec Charlene Li, has been… Read More »

Who will be first with Virtual Reality B-roll?

Google CardboardWhich company or agency will be the first to include Virtual Reality files as part of a PR pitch?

Journalists today are jonesing for videos and images. Editors increasingly instruct reporters not even to submit articles if they don’t have video or artwork. It’s the rare pitch that includes images and video; it’s also the rare media site that includes a video gallery (including B-roll) or an image gallery.

In a couple years, it’s likely we’ll add Virtual Reality (VR) to the list of assets that will increase the odds of a successful pitch. The idea of producing VR B-roll may induce guffaws and eye-rolls today, but marketers and… Read More »

Friday Wrap #162: Instagram debuts Pluto pic, audiences move to mobile, brand blogs still matter

Friday Wrap #162
Flickr photo courtesy of Dave
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the FIR Podcast Network For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

US Army press release rolls virtual eyes at paranoid conspiracy theorists—Jade Helm is a US Army exercise covering… Read More »

There is no easy path to brand citizenship, but it’s still a path worth taking

Brand Citizenship: Perils and Payoffs

Warning: Long post follows

The roster of companies taking positions and undertaking initiatives that go well beyond the comfortable mediocrity of Corporate Social Responsibility (CSR) is impressive.

Influencing public policy is nothing new for businesses—it has been the work of lobbyists since they first began plying their craft during the Ulysses S. Grant administration. (Grant, in fact, invented the word when he saw the usual cadre of influence-peddlers waiting for him in their usual place: the lobby of the Willard Hotel, which he passed through every day after work on the way to the bar.) This is different. Rather than pay… Read More »

Friday Wrap #161: The fading value of likes, NYT news via WhatsApp, Oreo’s disservice to marketers

Friday Wrap #161
Flickr photo courtesy of William Warby
The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the FIR Podcast Network For Immediate Release podcast) on my link blog, which you’re welcome to follow.

News

Facebook likes no longer a factor in calculating CPC—The value of a Facebook like has been waning for some time,… Read More »

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