I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.
News
Facebook overestimated video viewing times—The average time Facebook has told advertisers people spent watching videos was seriously overestimated for the last two years. The excessive figure resulted from only counting videos seen for three or more seconds and didn’t factor in shorter views. “The miscalculation likely led to an overestimated viewing time of 60 to 80%,” according to C|Net, and may well have led advertisers to spend more than they otherwise would… Read More »
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing. This week, an unusual amount of Twitter news crossed my feeds, so I stuffed it all in a dedicated Twitter section.
News
FBI’s advice: Tape over your webcam—Straight from FBI Director James Comey: It’s just common sense to cover up your webcam. Comey took some ridicule for admitting he does it, but he noted that most government workers do it so “people who don’t have authority don’t look at you.” The takeaway: Mock away, but if you value your privacy, you’ll pay… Read More »
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.
News
ExxonMobil still reeling from climate revelations—Investigations by the Los Angeles Times and InsideClimate News found that ExxonMobil’s scientists had concluded in the 1970s that “the most likely manner in which mankind is influencing global climate change is through carbon dioxide release from the burning of fossil fuels.” Once leadership was informed of the findings, according to the investigations, they worked hard to bury them. The PR impact might not have been… Read More »
Stakeholders expect organizations to invest in making the world a better place, primarily by being active in social justice and sustainability. Because of this well-documented expectation, companies that do good tend to stand out. This was true even in the early 1970s, but this week, Allergan (a former employer) showed how doing the right thing pays off.
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.
News
Pity Colin Kaepernick’s sponsors—As a starting quarterback, Colin Kaepernick amassed the usual group of brands hungry for his endorsement. Now that he’s at the center of a controversy, they face a dilemma. Keep him as a spokesperson and you risk the ire of those who disagree (often vehemently) with his decision to remain seated during the National Anthem at games as a protest against treatment of African Americans. Boot him as a spokesperson and you risk alienating… Read More »
Today’s panel features social media early adopter and veteran marketer C.C. Chapman, Business Wire’s Social and Evolving Media Director Serena Ehrlich, and marketing technology specialist and business strategist Lynette Young. We talked about…
The Cincinnati Zoo, which has had enough of the critical Harambe memes so it shut down its Facebook and Twitter accounts.
Apple’s efforts to introduce a Snapchat-like app, which Facebook has already done with its new iOS-only Lifestage app, all while a growing number of teens are abstaining from social media (but not smartphones).
I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.
Read The Full Post