Jill Rowley’s dismissal could be a case of misguided adherence to 20th-century spokesperson policies

Jill RowleyJill Rowley says Oracle fired her for violating the company’s social media participation policy after she gave an interview to Advertising Age. The AdAge article from early last month offers a concise look at Rowley’s work as head of the company’s social selling effort, where she was helping Oracle’s sales staff learn how to use social networks as part of their jobs. According to Business Insider, she was transforming the team of more than 23,000 sales people.

According to Business Insider, Oracle hasn’t commented on Rowley’s dismissal. If the reason Rowley offers is accurate, though, it’s troubling on a number of levels. It’s not… Read More »

Friday Wrap #87: Pew’s Facebook data, too many apologies, brands and Paper, real-time audio, & more

Wrap PartyThe Friday Wrap is my weekly review of items I caught in my feeds and subscriptions that I found interesting enough to share, but don’t include the big news items you weren’t likely to miss. I select items for the Wrap from my link blog, which you’re welcome to follow. It’s at LinksFromShel.tumblr.com.

Above the fold

This hardly looks like a teen exodus

73% of U.S. teens are on Facebook. If that’s a teen problem, I’d be curious to see what success looks like. The AllFacebook has details and tons of other stats released by the Pew Internet & American Life Project on Facebook’s 10th anniversary. For instance, 54% of U.S. adults use the… Read More »

Friday Wrap #86: Facebook is a requirement, newsrooms don’t deliver, Twitter is a news source

Friday WrapThe Friday Wrap is my weekly culling of articles and posts I’ve collected that could be of interest to communicators, but that you may have missed in your own scans. I collect all the items I’ll consider for the Wrap at my link blog, LinksFromShel.tumblr.com, which you’re welcome to follow.

Above the fold

Facebook is not optional

That’s the conclusion of SHIFT Communications’ Christopher S. Penn after reviewing Facebook’s 2013 fourth quarter and annual reports. With 1.23 billion montly active users, the social network reaches 44% of the global Internet-enabled population. Almost 80% of Facebook users access the service from a mobile… Read More »

Friday Wrap #82: Facebook’s teen problem, lackluster native ad results, CSR’s growing importance

Friday Wrap Champagne BottleHere at Holtz Communication + Technology, we hope your holiay season has been everything you wished for and that 2014 brings you success and happiness. Even as things wound down for the year at HC+T headquarters, I still collected a treasure trove of great stories you may have missed. You can check out (and follow) the collection of stories from which I select items for the Wrap at LinksFromShel.tumblr.com.

Above the fold

Teens fleeing Facebook doesn’t mean much

Facebook has acknowledged that teens are leaving the social network for other services where their parents can’t keep track of them, and a recent UK study confirms the teen… Read More »

Why the Sacco saga will drive more people to ephemeral and private messaging services

Ephemeral messaging app Leo should bet a surge in subscribers following the Justine Sacco affairJustine Sacco’s saga has been reported, analyzed and dissected more than most breaking news stories. While there is no excusing the message she tweeted, the reaction has far exceeded her transgression. Steve Martin (who himself apologized recently for a racially-insensitive tweet) once proposed the death penalty for parking violations. Death threats for an insensitive tweet seems a lot like that.

(If you’re scratching your head wondering who Justine Sacco is, you can get up to speed with this Los Angeles Times coverage.)

People who know Sacco don’t believe she’s racist. Writing in the Huffington Post, journalist Jeff Bercovici… Read More »

Friday Wrap #80: Sales from social, Instagram direct messages, controversy sweet spots, print lives

Friday Wrap #80

(c) Can Stock Photo
I don’t usually start the Wrap with a commercial, but I want to let you know about an eight-week, interactive, online workshop I’m presenting with my friend and colleague, Thornley Fallis CEO Joseph Thornley. For the third year, we’re offering the course on strategic social media through IABC. Each week, you’ll work through a multimedia learning module created using a state-of-the-art online learning program. There are opportunities for discussion on a closed Facebook group with other workshop participants and Joe and me participating.  And each week we host a conference call to review key points and address… Read More »

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