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(c) Can Stock PhotoHere’s your weekly wrap-up of news and useful posts you may have missed during the past week. I select these stories from those I’ve collected during the week at LinksFromShel.tumblr.com.
Marissa Mayer, Yahoo’s CEO, made waves when the company issued an edict ending telework practices and requiring employees to do their jobs on-site—even those who took the job in the first place because they could telecommute. Mayer defended the decision, reiterating the language in the HR memo that kicked off the controversy: “It’s not what’s right for Yahoo right now,” she… Read More »
“We’re looking for that seat at the management table.”
It’s one of the most frequent refrains among communicators who often feel they don’t get enough respect in their companies. In the C-suite, leaders make decisions about company strategy. Outside views that are reported in the press but never weighed by leaders can lead to bad decisions.
Without a communications officer at the table, who will direct leaders’ attention to the coverage the company has been getting? Depending on their level of interest, individual executives may read some of the articles covering the organization, but it’s the PR department’s job to monitor… Read More »
The race to take advantage of new ways that consumers read, watch and listen to content - and how marketers want to sponsor those initiatives - has led a giant public relations agency to name a senior executive to a new, content-centric post.
That’s how The New York Times reported on the appointment of Steve Rubel as Chief Content Strategist at Edelman, the global PR firm, in February.
In his new role, Rubel - previously the PR firm’s Executive Vice President of Global Strategy and Insights - is responsible for creating and cultivating best practices in content strategy from inside and outside the firm and for piloting new and… Read More »
You know we’re sitting on four million pounds of fuel, one nuclear weapon and a thing that has 270,000 moving parts built by the lowest bidder. Makes you feel good, doesn’t it?
These words were uttered by Steve Buscemi’s character in the sci-fi flick, “Armageddon,” as the crew blasted off in a space shuttle in an effort to save humanity from an asteriod hurling through space on a collision course with Earth. The quote surfaced out of the distant recesses of my mind (the movie wasn’t very good, after all) when I read a PRWeek piece about Los Angeles City Councilmen Dennis Zine and Bill Rosendahl questioning $3.8 million in PR contracts… Read More »
SHIFT Communications’ release of an updated Social Media Press Release template—first introduced in 2006—more fully weaves social media into the release with a focus on making it as easy as possible to share its various elements.
While the first template and the version 1.5 follow-up both sparked a considerable amount of attention, the new 2.0 version caused barely a whisper. When we chatted about it briefly on our podcast, For Immediate Release, Neville Hobson remarked that interest has waned considerably and that nobody much talks about the concept any more.
At some levels, it’s disappointing. Despite the objections raised by many… Read More »
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