P Q Media has released a study that suggests ad spending for RSS feeds, blogs, and podcasts will reach about $50 million this year. While that’s a fraction of a drop of the total spent on advertising, it does represent a nearly 150% increase over spending on these media last year. Most of the ad dollars are going to blogs, according to the study.
If Hollywood can do it, anybody can. Here’s an item Blogspottingabout a movie production that was managed using a JotSpot wiki. Incidentally, Neville and I (and our agent) are using JotSpot to write our podcasting book.
Headline of the week. Maybe the month. Maybe the year.
Robin Good, over at Master New Media, has a terrific list of innovative uses of RSS