Friday Wrap #228: Aetna’s crisis, killer robots, the digital native myth, voice shopping, and more

Friday Wrap #228I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Aetna in crisis mode after mailing reveals customer HIV statuses—A routine mailing has Aetna doing damage control, with the plastic window on the envelope showing the patient’s name and address along with (in many cases) the fact that the patient takes HIV medications. The letter explained changes to Aetna’s plan when filling HIV prescriptions. Anybody picking up the mail would have been able to see the information. Legal groups have written outraged letters to… Read More »

Friday Wrap #227: Charlottesville and tech, the state of work, Facebook’s influencer grab, and more

Friday Wrap #227I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Facebook shuts down anonymous employee discussion group—During my consulting gig with the Asian Development Bank in Manila this week, the issue of anonymous employee contributions came up. It’s a topic I’ve been discussing for at least a decade. In general, I’m not a fan of anonymity on intranets. If Tom reads something brilliant Mary wrote and wants to make a connection, he’s out of luck if Mary shared her post anonymously. There are times, though, when… Read More »

Friday Wrap #225: Instagram fixation, sponsored GIFs, Microsoft’s AI vision, fallout from bad press

Friday Wrap #225I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Young Instagrammers spend 32 minutes daily on the app—Most people younger than 25 spend 32 minutes on Instagram every day. As for the rest of us, everyone over 25, we spend a mere 24 minutes a day using Instagram. Most of that growth is due to Stories, the feature Instagram cribbed from Snapchat (and is now a feature on Messenger and Facebook, as well), according to Facebook. Stories, which launched a year ago, has 250 million daily users. This data no doubt is… Read More »

(Abbreviated) Friday Wrap #223: Amazon vs. the world, gender stereotyping standards, doing AMAs well

Friday Wrap #223I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Data Journalism for Communicators

Data journalism is more than just a trend in the publishing world. Its momentum is crazy big with media outlets investing more and more into the practice of telling stories with numbers. The PR world has not caught on. There is potential in pitching data stories as well as producing our own data journalism to elevate our content marketing efforts. I’ll get you up to speed on data journalism in my July 27 webinar. Register

By the way, I recorded a… Read More »

Friday Wrap #220: Renamed AVEs still suck, trust in newspapers grows, older Americans get social

Friday Wrap #220I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Voice search advertising is years away—Smart audio is upon us and its adoption is on a rapid pace (see “From the Blog” below). That presents challenges to both SEO and SEM, since rather than presenting a page with multiple results, voice search delivers “one true answer” (even though the answer could be different each time based on algorithms that choose from multiple search results). For SEO experts, the challenge is getting their content into the mix. It’s even… Read More »

Friday Wrap #218: Politics drive boycotts, marketers ignore voice, seniors go mobile for news

Friday Wrap #218The Wrap was MIA for the last two weeks due to business travel, so there’s a lot to catch up on. I’m also toying with a modified format, putting the stories I want to comment on at the top and sharing shorter items through the rest of the update. So let’s get to it, but not before I remind you that extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Amazon is buying Whole Foods—The $13.7 billion deal gives Amazon access to a nationwide food chain that will most likely become a venue for retail experimentation.… Read More »

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