FIR Podcast #62: A Real Episode About Fake News

For Immediate Release

Cross-posted from the FIR Podcast Network

First-time panelist Liz Scherer joined Howard Greenstein and David Spark for a deep dive into fake news.

  • “Post-truth” was the Oxford Dictionaries’ word of the year. (One of the finalists was “alt-right.”)
  • Fake news is more viral than real news.
  • Fake news is coming for companies; in fact, PepsiCo and its CEO, Indra Nooyi, are experiencing it right now.
  • Does the rise of fake news and the balkanization of news mean the end of mass persuasion for PR?
  • What is Facebook’s role and responsibility in addressing fake news that spreads on its site?
  • Mark Zuckerburg says he wants to banish… Read More »

FIR Podcast #56: Strategy? What strategy?

For Immediate Release

Cross-posted from the FIR Podcast Network

We’re thinking of Cindy Crescenzo as she deals with a difficult time and had to bow out of this week’s episode, but David Grossman and Mark Story still joined me for a stimulating conversation about these topics…

  • Another brand — this time, Tic Tac — that dealt in close to real time with an unwelcome cultural reference
  • A survey that found nearly 70% of company staffs don’t know what the company strategy is (and bad communication is the top reason)
  • As CCOs and CMOs face the shift to digital, a study from Pew Research Center finds that a lot of people in our audiences aren’t… Read More »

Friday Wrap #188: Young adults want news by text, Facebook wants everyone to have the Net, and more

Friday Wrap #188I extract items for the Friday Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Facebook wants to provide free Internet access—Facebook’s Free Basics app has already been deployed in some third-world regions—and killed off in India after being subjected to regulatory scrutiny. But the company is looking to roll it out in the U.S., and has been in talks with the White House and wireless carriers about making it happen. Free Basics “would target low-income and rural Americans who cannot afford reliable, high-speed Internet a home or on… Read More »

Podcasting is hot. What are organizational communicators waiting for?

Podcasting is hot. Why aren't corporate communicators jumping on board?Podcasting is not just red hot, it’s here to stay. Twenty percent of Americans are regular podcast listeners, which interestingly mirrors the 20% of spoken-word audio content that Americans consume. (Eighty percent of the audio Americans consume is music.)

The growth of podcasting has been incremental and steady for over a decade and it shows no signs of abating. Money is pouring into podcasting in a number of ways. Mainstream media is investing in it. Advertising networks are popping up. Sponsor dollars are pouring in. (Podcast advertising commands higher fees than other forms of online advertising.)

Despite this, few businesses are… Read More »

Friday Wrap #186: Bank ethics, AI messaging, live-streamed debates, declining Twitter spends, & more

Friday Wrap #186I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Facebook overestimated video viewing times—The average time Facebook has told advertisers people spent watching videos was seriously overestimated for the last two years. The excessive figure resulted from only counting videos seen for three or more seconds and didn’t factor in shorter views. “The miscalculation likely led to an overestimated viewing time of 60 to 80%,” according to C|Net, and may well have led advertisers to spend more than they otherwise would… Read More »

Friday Wrap #184: VR film wins an Emmy, hashtags come to LinkedIn, Twitter use falls, Gen Z research

Friday Wrap #184I extract items for the Friday Wrap from my link blog, which you’re welcome to follow.. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

ExxonMobil still reeling from climate revelations—Investigations by the Los Angeles Times and InsideClimate News found that ExxonMobil’s scientists had concluded in the 1970s that “the most likely manner in which mankind is influencing global climate change is through carbon dioxide release from the burning of fossil fuels.” Once leadership was informed of the findings, according to the investigations, they worked hard to bury them. The PR impact might not have been… Read More »

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