Should we hold our breaths for an IABC or PRSA podcast?

I’m getting used to heaving deep sighs these days. I heaved one earlier today when I read that the American Association of Petroleum Geologists launched a podcast for its members. According to the association’s Gerald Buckley (as reported by Steve Rubel), “All not-for-profit associations are facing a common problem—retention of aging member and student members.” Buckley added that using the podcast format is a way to “serve the entire spectrum in ways they appreciate.”

You can define a podcast a number of ways, but at its heart it is a communication channel. Whether you’re listening to Buckley dish up headlines and announcements about… Read More »

Download podcasts straight to your Pocket PC

You would think the maker of some MP3 device—Creative Labs, iRiver, or somebody like that—would jump on the podcasting bandwagon and develop a device that lets you download a podcast directly to your device without having to first save it to your computer. Instead, it’s software for the Pocket PC—Microsoft’s PDA operating system—that is first to offer feature highly desired among podcast fans. According to a press release, “FeederReader is a full-featured RSS Aggregator with podcast listening (“podcasting” or “podcatching”) and enclosure support, running on Windows Mobile. It is designed for downloading and reading RSS feeds on a Pocket… Read More »

Alternative views on Apple’s Shuffle

Here I am writing a blog on public relations and communications. One post on an Apple product, though, seems to attract more attention than most of the ones on PR. Go figure.

Several responses I’ve had address problems with podcasting that would make the iPod more usable for podcasting. For example, you can covert files to an AAC format (which I have to admit I’ve never heard of ), which makes it possible to bookmark your place in a file. Evidently some people do this as a matter of routine. Podcasters can also save their shows in a M4B instead of MP3 file. Something else to look into; I’m not familiar with M4B. You can read all these… Read More »

Like podcasts? Pass on the iPod Shuffle

Apple Computer unveiled its latest iPod product at MacWorld, the iPod Shuffle, a flash MP3 player about the size of a pack of chewing gum. The Shuffle mounts as a hard drive on your computer, and its AutoFill software automatically chooses songs from your music library. You decide how much of the space is allocated to music and how much to data. AutoFill loads the part designated for music.

For those who listen to podcasts, this approach renders the Shuffle useless. According to an article on, podcasting innovator Adam Curry noted in his Daily Source Code podcast, “Apple hasn’t picked up on podcasting because they are… Read More »

Podcast reviews

You can review products at, books at and movies at Why not podcasts? After all, with new podcasts emerging at a remarkable pace, it’s tough to decide which ones to try out. You might think some of the podcast directories would let listeners comment, but so far, there are only a couple of sites dedicated to reviewing podcasts. “The New, New Podcast Review” is the latest, a blog that offers “fair and balanced podcast reviews.” According to the FAQ on the blog:

“These will be reviews of podcasts and the occasional podcasting website. The podcast reviews rate the ‘cast on a scale of 5 stars, in the areas of…

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What it takes to be an A-list podcaster

Wired News offers a nice look at podcasting with a focus on the A-list podcasters. The piece quotes “Cluetrain Manifesto” co-author, blogger and podcaster Doc Searls: “To me, it’s sort of like evaluating an ecosystem when there are three blades of grass pushing up through the dirt.“I think it’s the future of whatever the people will replace radio with…. It’s a way for the demand side to supply itself.”

The article delves into some of the characteristics of early podcasting success, including the need to be quirky, cliquey and cultish. Neville and I are listening. Does the PR profession qualify as a cult?… Read More »

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