Friday Wrap #211: A/B tests for all, gaming Instagram, why people trust news, there’s data in GIFs

Friday Wrap #211Lots to catch up on after skipping last week’s Wrap due to travel. I’ll try to keep everything brief so I can cover a lot without going overboard on length. I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Twitter removes @replies from character limit—The usernames of the people to whom you reply no longer count as part of the 140-character limit. The individual or people to whom you are replying now appear above the tweet text rather than within it. Adding or tagging other people still requires you to add their username… Read More »

Friday Wrap #206: Videos get sound, fake news fail, holograms on your phone, UGC beats brand posts

Friday Wrap #206I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

On Thursday I’ll present a webinar on communication to employees about the political sides companies are taking. If you think this won’t be relevant to your company, think again. Organizations are figuring out that they will succeed or fail based on their values. Addressing social change is one of the three big ones that leads customers, investors, and prospective employees to decide they will or won’t do business with you. Imagine if your employees don’t know your… Read More »

Friday Wrap #204: VW rebounds, Serial is back, NYT makes Snapchat move, blowback for Starbucks

Friday Wrap #204I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Volkswagen’s crisis response apparently paid off—Volkswagen has ousted Toyota as the world’s top carmaker. That’s remarkable, given that it wasn’t all that long ago some were predicting it wouldn’t even survive its emissions scandal. Despite some serious missteps at first, the company employed a “ruthlessly efficient PR strategy” to repair the brand image worldwide. Some reports also attribute VW’s repaired image to the simple fact that fading media coverage led to less… Read More »

Friday Wrap #201: Can you hear this? Alexa stole the show at CES

Friday Wrap #201I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Alerts

Employee engagement webinar—January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line business results and distribute a tip sheet. Your registration covers you and all the members of your team or department. Register

Integrated marketing panel—I’m excited to participate in a panel with SNCR founder… Read More »

Friday Wrap #198: Marriott’s reality series, a fake news search engine, an autoplay assassination

Friday Wrap #198I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Twitter testing notifications for breaking news—Twitter CEO Jack Dorsey insists that Twitter is a news platform, a channel for sharing what’s happening right now. Reflecting its desire to be a news app, the company has started testing notifications of breaking news. When a truck crashed into a Berlin Christmas market, Twitter pushed a news alert of the event to some users via the Twitter Moments tab; it had done the same when Fidel Castro died. The takeaway: While I don’t… Read More »

Friday Wrap #196: NFL lightens up, Tinder has a podcast, Starbucks launches a chatbot

Friday Wrap #196I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Facebook patents tool to remove fake news—Facebook has filed a patent for “systems and methods to identify objectionable content.” The technology has been in the works since 2015 but takes on new urgency with CEO Mark Zuckerberg asserting Facebook has to come up with “better technical systems to detect what people will flag as false before they do it themselves.” The takeaway: This is good news for business, which is fast becoming the new target for fake news. On the other… Read More »

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