Podcasting naysayers are pointing to admissions by the Pew Internet and American Life Project that it inflated the number of people listening to podcasts. Now, however, Forrester Research—another institution whose research is generally accepted at face value—has estimated that podcasting and satellite radio will grow through the rest of the decade with 32.4 million US households listening in.

An article in Internet Week cites Forrester analyst Ted Schadler suggesting that the growth surge will be spurred on by consumer desire “to listen to what they want, when they want, on the device of their choosing.” Podcasting is expected to reach 12.3 million households by 2010, coinciding with the growth in use of broadband and MP3 devices.