Friday Wrap #141: Three crises, the perfect tweet, podcast growth, WhatsApp for political campaigns

Friday Wrap #141
Flickr photo courtesy of Larry Jacobsen
Before we jump into the week’s news, I want to bring two upcoming events to your attention. First, for the fourth consecutive year, Thornley Fallis CEO Joe Thornley and I will present our eight-week interactive course, “Getting Strategic with Social Media.” Offered through IABC, the course includes a weekly, asynchronous, multimedia learning module and a live conference call; there’s also an exclusive, closed Facebook group where you can participate with Joe and me, fellow workshop participants, and some 300 participants from prior years’ sessions. Details and registration are here.

Second, I’m… Read More »

FIR Interview: Tom Webster on Edison Research’s Share of Ear study and the rise of podcasting

FIR InterviewsEdison Research is in the process of releasing data from its Fall 2014 Share of Ear study, which takes a panel approach to assessing how much time Americans spend listening to the many categories of audio. The data produced a number of surprises, not least of which is a surge in podcast listening—more than 27 million hours consumed each day. Further, podcast listeners consume more podcasts than any other kind of audio.

Edison Research VP joins FIR co-host Shel Holtz to discuss the data and the implications for podcasting.

Additional links from the episode:

Friday Wrap #138: FCC warns hotels, Snapchat delivers news, the Uber model proliferates, and more

Friday Wrap #138
Flickr photo courtesy of
It was another big week for news, reports, posts, and updates of interest to communicators. There’s even more in my link blog, where I collect everything I might consider using for the Wrap—as well as my podcast. You’re welcome to follow it.


FCC warns hotels never to try blocking guest WiFi—After Marriott withdrew its petition for permission to block guest WiFi, the U.S. Federal Communications Commission issued a stern warning to Marriott and other hotels that blocking WiFi is contrary to the basic principle that nobody can interfere with authorized radio communications, including… Read More »

Reflections on a decade of podcasting

FIR Podcast Banner

On January 3, 2005, Neville Hobson and I uploaded the first episode of For Immediate Release: The Hobson and Holtz Report. The 43-minute podcast was one of a few hundred available at the time. It was one of the few with co-hosts (most were individuals) as well as one of the first focused on business (most were either personal observations, music-focused, or all about tech).

If I’m not mistaken, it was also one of the first to feature co-hosts in two locations, Neville in Amsterdam and me here in Concord, California. Thank heaven for Skype.

It was also, definitely, the first podcast to address PR, marketing, communications, and… Read More »

Friday Wrap #127: Twitter’s Instant Timeline, fakery for a cause, and way too much Facebook news

Friday Wrap #127 (bacon-wrapped shrimp)Welcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.


Instant Timeline will provide a Twitter feed to visitors who aren’t logged in—Up until now, if you don’t have a Twitter account and haven’t followed anybody, there’s nothing to see in your stream. Instant Timeline will change that, displaying a feed of tweets that provide an overview of what’s happening. Twitter CEO Dick Costolo says that 500 million… Read More »

Friday Wrap #115: Podcast suit settled, tweets from strangers, interns gone wild, PR’s gender gap

Friday Wrap #115
Flickr image courtesy of Michael Coghlan
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.


Vine allows video import—Casual users and superstars alike have not only made do but made some amazing 6-second videos with Vine despite the fact that you could only shoot the videos on your phone. Brands are accustomed to applying more serious production techniques to their… Read More »

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