Flickr photo courtesy of Larry JacobsenBefore we jump into the week’s news, I want to bring two upcoming events to your attention. First, for the fourth consecutive year, Thornley Fallis CEO Joe Thornley and I will present our eight-week interactive course, “Getting Strategic with Social Media.” Offered through IABC, the course includes a weekly, asynchronous, multimedia learning module and a live conference call; there’s also an exclusive, closed Facebook group where you can participate with Joe and me, fellow workshop participants, and some 300 participants from prior years’ sessions. Details and registration are here.
Edison Research is in the process of releasing data from its Fall 2014 Share of Ear study, which takes a panel approach to assessing how much time Americans spend listening to the many categories of audio. The data produced a number of surprises, not least of which is a surge in podcast listening—more than 27 million hours consumed each day. Further, podcast listeners consume more podcasts than any other kind of audio.
Edison Research VP joins FIR co-host Shel Holtz to discuss the data and the implications for podcasting.
Flickr photo courtesy of MartialArtsNomad.comIt was another big week for news, reports, posts, and updates of interest to communicators. There’s even more in my link blog, where I collect everything I might consider using for the Wrap—as well as my podcast. You’re welcome to follow it.
FCC warns hotels never to try blocking guest WiFi—After Marriott withdrew its petition for permission to block guest WiFi, the U.S. Federal Communications Commission issued a stern warning to Marriott and other hotels that blocking WiFi is contrary to the basic principle that nobody can interfere with authorized radio communications, including Read More »
Welcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.
Instant Timeline will provide a Twitter feed to visitors who aren’t logged in—Up until now, if you don’t have a Twitter account and haven’t followed anybody, there’s nothing to see in your stream. Instant Timeline will change that, displaying a feed of tweets that provide an overview of what’s happening. Twitter CEO Dick Costolo says that 500 million Read More »
Flickr image courtesy of Michael CoghlanThe Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.
Vine allows video import—Casual users and superstars alike have not only made do but made some amazing 6-second videos with Vine despite the fact that you could only shoot the videos on your phone. Brands are accustomed to applying more serious production techniques to their Read More »