10 ways marketers can take advantage of podcasting

Podcast iconA decade after their debut, podcasts finally are getting attention from marketers. The percentage of Americans over 12 years old who listened to at least one podcast during the past month grew 2 points over year-earlier numbers, and while 17% may not sound like a lot, it represents 46 million people. Few marketers who dismiss an audience like that, especially when accounting for its high-income, high-education characteristics.

Some brands took a shot at podcasting in its earliest days. Westinghouse produced a wonderful podcast called The American Family. Speedo, BMW, The Walt Disney Company, and a respectable list of other top-shelf… Read More »

Friday Wrap #143: The end of Google+?, Starbucks documentaries, Goldman Sachs social network

Friday Wrap #143
Flickr photo courtesy of dvs
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Is this the end for Google+?—From the beginning, Google+ was Google’s play for integrating services. The search giant has apparently abandoned that philosophy, announcing plans to split Google+ into two… Read More »

Friday Wrap #142: Another tweet gone bad, Google’s about-face, AP podcast deal, Android for Work

Friday Wrap #142
Flickr photo courtesy of Andy Carter
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories (like the FCC’s decision to classify the Internet as a public utility). I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow. 

News

Another company apologizes for another tweet—News organizations could save themselves some time by creating a template that begins:… Read More »

Friday Wrap #141: Three crises, the perfect tweet, podcast growth, WhatsApp for political campaigns

Friday Wrap #141
Flickr photo courtesy of Larry Jacobsen
Before we jump into the week’s news, I want to bring two upcoming events to your attention. First, for the fourth consecutive year, Thornley Fallis CEO Joe Thornley and I will present our eight-week interactive course, “Getting Strategic with Social Media.” Offered through IABC, the course includes a weekly, asynchronous, multimedia learning module and a live conference call; there’s also an exclusive, closed Facebook group where you can participate with Joe and me, fellow workshop participants, and some 300 participants from prior years’ sessions. Details and registration are here.

Second, I’m… Read More »

FIR Interview: Tom Webster on Edison Research’s Share of Ear study and the rise of podcasting

FIR InterviewsEdison Research is in the process of releasing data from its Fall 2014 Share of Ear study, which takes a panel approach to assessing how much time Americans spend listening to the many categories of audio. The data produced a number of surprises, not least of which is a surge in podcast listening—more than 27 million hours consumed each day. Further, podcast listeners consume more podcasts than any other kind of audio.

Edison Research VP joins FIR co-host Shel Holtz to discuss the data and the implications for podcasting.

Additional links from the episode:

Friday Wrap #138: FCC warns hotels, Snapchat delivers news, the Uber model proliferates, and more

Friday Wrap #138
Flickr photo courtesy of MartialArtsNomad.com
It was another big week for news, reports, posts, and updates of interest to communicators. There’s even more in my link blog, where I collect everything I might consider using for the Wrap—as well as my podcast. You’re welcome to follow it.

News

FCC warns hotels never to try blocking guest WiFi—After Marriott withdrew its petition for permission to block guest WiFi, the U.S. Federal Communications Commission issued a stern warning to Marriott and other hotels that blocking WiFi is contrary to the basic principle that nobody can interfere with authorized radio communications, including… Read More »

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