Friday Wrap #149: Foursquare for sale, GE on TV, a hologram protest, brand emojis, fake reviews

Friday Wrap 149
Flickr photo courtesy of Michael Coghlan

The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Will Yahoo buy Foursquare?—The rumor mill says Yahoo, which has been pivoting to mobile in a big way, could offer $900 million to acquire the geolocation app. Read more

GE is producing a… Read More »

Why can’t companies use podcasting for issues advocacy?

PodcastingYou can’t talk about podcasting these days without someone bringing Serial into the conversation. The first season of the 12-episode true crime series was downloaded 68 million times as of early February, according to a CBS News report.

The podcast, featuring host Sarah Koenig’s distinct narration, has become a cultural touchstone, parodied on Saturday Night Live; brands of all kinds have tried riding Serial’s coattails, from Best Buy (one of its retail outlets figures prominently in the story, though its tweet was criticized and the electronics chain wound up apologlzing for it) to Sesame Street.

Serial led to an Innocence Project… Read More »

10 ways marketers can take advantage of podcasting

Podcast iconA decade after their debut, podcasts finally are getting attention from marketers. The percentage of Americans over 12 years old who listened to at least one podcast during the past month grew 2 points over year-earlier numbers, and while 17% may not sound like a lot, it represents 46 million people. Few marketers who dismiss an audience like that, especially when accounting for its high-income, high-education characteristics.

Some brands took a shot at podcasting in its earliest days. Westinghouse produced a wonderful podcast called The American Family. Speedo, BMW, The Walt Disney Company, and a respectable list of other top-shelf… Read More »

Friday Wrap #143: The end of Google+?, Starbucks documentaries, Goldman Sachs social network

Friday Wrap #143
Flickr photo courtesy of dvs
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.

News

Is this the end for Google+?—From the beginning, Google+ was Google’s play for integrating services. The search giant has apparently abandoned that philosophy, announcing plans to split Google+ into two… Read More »

Friday Wrap #142: Another tweet gone bad, Google’s about-face, AP podcast deal, Android for Work

Friday Wrap #142
Flickr photo courtesy of Andy Carter
The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories (like the FCC’s decision to classify the Internet as a public utility). I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow. 

News

Another company apologizes for another tweet—News organizations could save themselves some time by creating a template that begins:… Read More »

Friday Wrap #141: Three crises, the perfect tweet, podcast growth, WhatsApp for political campaigns

Friday Wrap #141
Flickr photo courtesy of Larry Jacobsen
Before we jump into the week’s news, I want to bring two upcoming events to your attention. First, for the fourth consecutive year, Thornley Fallis CEO Joe Thornley and I will present our eight-week interactive course, “Getting Strategic with Social Media.” Offered through IABC, the course includes a weekly, asynchronous, multimedia learning module and a live conference call; there’s also an exclusive, closed Facebook group where you can participate with Joe and me, fellow workshop participants, and some 300 participants from prior years’ sessions. Details and registration are here.

Second, I’m… Read More »

Page 1 of 28 pages  1 2 3 >  Last ›