Friday Wrap #201: Can you hear this? Alexa stole the show at CES

Friday Wrap #201I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Alerts

Employee engagement webinar—January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line business results and distribute a tip sheet. Your registration covers you and all the members of your team or department. Register

Integrated marketing panel—I’m excited to participate in a panel with SNCR founder… Read More »

Friday Wrap #198: Marriott’s reality series, a fake news search engine, an autoplay assassination

Friday Wrap #198I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Twitter testing notifications for breaking news—Twitter CEO Jack Dorsey insists that Twitter is a news platform, a channel for sharing what’s happening right now. Reflecting its desire to be a news app, the company has started testing notifications of breaking news. When a truck crashed into a Berlin Christmas market, Twitter pushed a news alert of the event to some users via the Twitter Moments tab; it had done the same when Fidel Castro died. The takeaway: While I don’t… Read More »

Friday Wrap #196: NFL lightens up, Tinder has a podcast, Starbucks launches a chatbot

Friday Wrap #196I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Facebook patents tool to remove fake news—Facebook has filed a patent for “systems and methods to identify objectionable content.” The technology has been in the works since 2015 but takes on new urgency with CEO Mark Zuckerberg asserting Facebook has to come up with “better technical systems to detect what people will flag as false before they do it themselves.” The takeaway: This is good news for business, which is fast becoming the new target for fake news. On the other… Read More »

FIR Podcast #64: That’s Not Our Shark!

For Immediate Release

Cross-posted from the FIR Podcast Network

Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about these topics:

  • Breitbart News called for a boycott of Kellogg’s after the cereal company pulled its ads, then started publishing articles critical of the company after calling the decision to withdraw advertising “censorship.” Is this the new reality for companies making what used to be simple business decisions?
  • Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues. Is it time to stop… Read More »

FIR Podcast #62: A Real Episode About Fake News

For Immediate Release

Cross-posted from the FIR Podcast Network

First-time panelist Liz Scherer joined Howard Greenstein and David Spark for a deep dive into fake news.

  • “Post-truth” was the Oxford Dictionaries’ word of the year. (One of the finalists was “alt-right.”)
  • Fake news is more viral than real news.
  • Fake news is coming for companies; in fact, PepsiCo and its CEO, Indra Nooyi, are experiencing it right now.
  • Does the rise of fake news and the balkanization of news mean the end of mass persuasion for PR?
  • What is Facebook’s role and responsibility in addressing fake news that spreads on its site?
  • Mark Zuckerburg says he wants to banish… Read More »

FIR Podcast #56: Strategy? What strategy?

For Immediate Release

Cross-posted from the FIR Podcast Network

We’re thinking of Cindy Crescenzo as she deals with a difficult time and had to bow out of this week’s episode, but David Grossman and Mark Story still joined me for a stimulating conversation about these topics…

  • Another brand — this time, Tic Tac — that dealt in close to real time with an unwelcome cultural reference
  • A survey that found nearly 70% of company staffs don’t know what the company strategy is (and bad communication is the top reason)
  • As CCOs and CMOs face the shift to digital, a study from Pew Research Center finds that a lot of people in our audiences aren’t… Read More »

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