2013-05-10
Posted on May 10, 2013 7:01 am by Shel Holtz
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(c) Can Stock PhotoAmidst the bigger stories of the week, some great items tend to get lost. The Friday Wrap is a collection of items from the last seven days worthy of note by communicators and marketers that you may have missed. I collect stories to consider for the Wrap—as well as my podcast—at LinksFromShel.tumblr.com.
Fleishman study predicts a coming corporate reputation crisis
Every brand Fleishman Hillard reviewed in its Authenticity Gap study “found a gap between people’s expectations of the industry category and their actual experiences of the company or brand,” according to an item in Bulldog Reporter’s Daily Dog. Three… Read More »
2013-04-05
Posted on April 5, 2013 7:12 am by Shel Holtz
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(c) Can Stock PhotoThe big news this week was the Securities and Exchange Commission’s release of guidelinies for using social media to distribute company news. A hot topic since the days when Jonathan Schwartz ran Sun Microsystems and engaged with the head of the SEC in a conversation about the potential for blogs and RSS to meet Reg FD requirements, we’re getting closer and closer to the day when a Facebook update or a tweet will be disclosure-compliant. There’s too much to report about this for a Wrap summary, so you’ll just have to wait for Monday’s episode of For Immediate Release, where I’ll report on it in detail. In the… Read More »
2013-03-22
Posted on March 22, 2013 8:55 am by Shel Holtz
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Amidst the din of the big stories of the week, it’s easy to miss some of the smaller reports that still could have big value for you and your communication efforts. Friday Wrap to the rescue! Here every Friday I share some of the other posts and articles you may have missed. I select the final items for the Wrap from LinksFromShel.tumblr.com, where I collect the candidates for the Wrap as well as for my blog and podcast. You’re welcome to check it out for even more crunchy news and commentary.
The state of news has implications for PR
The decline of traditional journalism continues, according to the Pew Research Center’s “The State of… Read More »
2013-03-01
Posted on March 1, 2013 6:09 am by Shel Holtz
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(c) Can Stock Photo
The coming surge of paid social media
Seriously, I’ve done 40 of these wraps? As always, this week’s wrap presents some news from the previous seven days that might have slid by your newsfeeds unseen. I collect links for consideration for the Wrap (as well as my weekly podcast in a link blog at LinksFromShel.tumblr.com”. You’re welcome to subscribe to stay current on even more good stuff that may have been under your radar.
Promoted tweets and native ads “have done the impossible,” according to Hootsuite CEO Ryan Holmes; they have made advertising a bit more tolerable. The proof is in the numbers, Holmes writes in a… Read More »
2012-12-14
Posted on December 14, 2012 10:23 am by Shel Holtz
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I’ve accumulated a treasure trove of interesting items over the seven days. This week’s Wrap includes some of the juiciest. You can see all the items I’ve bookmarked on my link blog at LinksFromShel.tumblr.com.
Here come the predictions
Ah, the holidays. A crispness in the air, Christmas tree lots, holiday music in malls and—the latest tradition—mountains of predictions for digital and social media for the upcoming year. Over on GigaOm, several staff members have offered their thoughts on what 2013 will hold for digital media. Laura Owen, for example, thinks a well-known author will turn down a seven-figure deal in favor of… Read More »
2012-11-16
Posted on November 16, 2012 10:46 am by Shel Holtz
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(c) Can Stock PhotoThe Wrap is coming to you today from Old Saybrook, Connecticut. Client work wrapped up at noon, but my flight’s not until 7 p.m., so I’m ensconced in a guest office with nice, strong WiFi and an itch to summarize some of the most interesting posts and articles from the last seven days. If you ever want to see the complete listing of stories from which I’ve drawn the items in the Wrap, you’ll find it at LinksFromShel.tumblr.com.
Facebook brand page content gets its own feed
Marketers have howled in protest since Facebook jiggered its algorithm, reducing the number of updates that have found their way into the news… Read More »
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