Friday Wrap #109: Yo gets serious, internal social media suffers, 3-screen advertising, and more

Friday Wrap #109
Flickr photo courtesy of Matt Reinbold
The Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

FTC may scrutinize Facebook experiment—The Facebook’s A/B test to determine if suppressing positive or negative posts leads users to post more positive or negative updates of their own may be reviewed by the U.S. Federal Trade Commission, based on a request by Senator Mark Warner… Read More »

Friday Wrap #100: Coke caves, Foursquare splits, Vine’s web play, upbeat online customers, and more

Friday WrapThe Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Facebook introduces Insights for better audience targeting—Audience Insights, a new tool rolling out the Facebook Ads managers in the U.S. this week, gives brands access to aggregate and anonymous information on Facebook users, including demographics, page likes, language and location, frequency of Facebook logins by target audience members, and… Read More »

Friday Wrap #99: Anonymous login, Google unbundles, the power of superfans, and more

Friday WrapThe Friday Wrap is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow.

News

Facebook unveils anonymous login—If you use Facebook authentication to log in to other sites, those sites have access to information about you based on your Facebook account. With the announcement of anonymous login, Facebook is making a statement about privacy by letting you choose to log in to sites using Facebook’s authentication without giving any of… Read More »

Friday Wrap #97: Trading your legal rights for likes, CAPTCHA’s failings, Facebook algorithm change

Friday Wrap #97The Friday Wrap is a summary of posts and articles from the past week that didn’t get the big headlines (like the tale of US Airways’ pornographic tweet and the employee who sent it who wasn’t fired). These are reports and studies that may have skipped by under your radar, yet still could be useful or interesting to communicators and marketers. I collect the stories from which I assemble the Wrap at my link blog, which you’re welcome to follow at LinksFromShel.

News

Like a Facebook page, give up your rights—General Mills has revised the terms of service on its website. Now, according to the language, a customer that downloads a… Read More »

Friday Wrap #96: BBC pushes news via WhatsApp, the end of the strikethrough, Millennials trust UGC

Friday Wrap #96The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.

News

BBC dishes Indian election news via OTT apps—If you’re still wondering why Facebook dug deep to buy WhatsApp, consider this: The BBC is sending news about the elections in India to readers via both WhatsApp and WeChat. The “BBC News India” account on both over-the-top messaging services were crafted to share… Read More »

Friday Wrap #85: SMBs neglect Twitter, print lives, Google advises against guest blogging, and more

Friday Wrap 85The Friday Wrap is my weekly collection of stories from the past week that you may have missed but that could influence the way you communicate. I collect stories to consider for the Wrap (as well as for the For Immediate Release podcast I co-host) at my link blog, which you’re welcome to peruse at LinksFromShel.tumblr.com.

Above the fold

Why aren’t small- and medium-sized businesses using Twitter?

A comparison of large businesses and SMBs reveals that small and medium businesses aren’t using Twitter anywhere near as much as their bigger cousins. Simply Measured’s analysis, reorted in Geekwire, reveals that the Interbrand 100… Read More »

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