Friday Wrap #96: BBC pushes news via WhatsApp, the end of the strikethrough, Millennials trust UGC

Friday Wrap #96The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow.

News

BBC dishes Indian election news via OTT apps—If you’re still wondering why Facebook dug deep to buy WhatsApp, consider this: The BBC is sending news about the elections in India to readers via both WhatsApp and WeChat. The “BBC News India” account on both over-the-top messaging services were crafted to share… Read More »

Friday Wrap #85: SMBs neglect Twitter, print lives, Google advises against guest blogging, and more

Friday Wrap 85The Friday Wrap is my weekly collection of stories from the past week that you may have missed but that could influence the way you communicate. I collect stories to consider for the Wrap (as well as for the For Immediate Release podcast I co-host) at my link blog, which you’re welcome to peruse at LinksFromShel.tumblr.com.

Above the fold

Why aren’t small- and medium-sized businesses using Twitter?

A comparison of large businesses and SMBs reveals that small and medium businesses aren’t using Twitter anywhere near as much as their bigger cousins. Simply Measured’s analysis, reorted in Geekwire, reveals that the Interbrand 100… Read More »

Friday Wrap #84: Jelly breaks news, Facebook readies app and trending topics, GP lets employees post

The Definition of WrapIt was 20 years ago today…that the earth shook and my life changed. The Northridge Earthquake struck just after 4 a.m., while it was still dark. I lived in Granada Hills at the time, just a few miles from the epicenter. I was born in Hollywood and raised in the San Fernando Valley. I was no stranger to earthquakes, which for natives is more an occasion for wagering (“I have $5 that says it was 4.7”) than for terror. But this was different. It felt as though some giant had grasped my house and was shaking it as violently as it could. Every time I tried to get out of bed (my daughter was screaming), I was thrown back down. The damage was… Read More »

Friday Wrap #82: Facebook’s teen problem, lackluster native ad results, CSR’s growing importance

Friday Wrap Champagne BottleHere at Holtz Communication + Technology, we hope your holiay season has been everything you wished for and that 2014 brings you success and happiness. Even as things wound down for the year at HC+T headquarters, I still collected a treasure trove of great stories you may have missed. You can check out (and follow) the collection of stories from which I select items for the Wrap at LinksFromShel.tumblr.com.

Above the fold

Teens fleeing Facebook doesn’t mean much

Facebook has acknowledged that teens are leaving the social network for other services where their parents can’t keep track of them, and a recent UK study confirms the teen… Read More »

Friday Wrap #81: Execs get social, Vanity Fair gets native, the Web gets visual, YouTube goes live

Friday Wrap #81You would think the holiday season would mean a slowdown in news, research and reports, but the last week has seen plenty of useful and usable content cross my feeds. Here are some of the stories I found most interesting, even though they didn’t bubble to the top of the trend lists. If you’d like to follow every story I peg for possible inclusion in the Friday Wrap, visit my link blog at LinksFromShel.tumblr.com.

Above the fold

Executives are finally figuring out social media

The last several years have produced a number of studies and reports showing that the C-suite thinks social media is someone else’s job. Notably, a study from… Read More »

Friday Wrap #79: Native advertising, mobile video, sharing competencies, crisis responses, and more

Friday WrapIf you’d rather get the Wrap via email, just subscribe to the Holtz Communication + Technology Update. Now you’ll never miss my weekly review of stories you may have missed; it’ll be waiting for you in your inbox. As always, you’re welcome to review all the stories I collect during the week, which I curate at LinksFromShel.tumblr.com.

Above the fold

Lines drawn at FTC native advertising workshop

It wasn’t a hearing, just a workshop for the FTC to get more acquainted with the surging practice of native advertising (aka sponsored content). The the lines were drawn quickly and clearly, with representatives of the advertising industry… Read More »

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