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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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This could be loads of fun.

The Washington Post has launched a consumer participation activity that starts with a video of political reporter Dana Milbank asking questions. You’re invited to download the video and, using your own software, insert your own answers. (The premise: You’re a candidate in an election that’s a week away.) The questions themselves are fun to watch, but it’ll be…

A few weeks back, I joined a Google Groups list of communicators interested in participating in a discussion about the evolution of the new-media press release. That list is up to about 50 participants, but there hasn’t been much activity lately. I was delighted to get a call a few days back from Chris Heuer, who invited me to participate in an…

While adoption of formal word-of-mouth (WOM) marketing campaigns has been relegated to a few organizations, a new study suggests that a second wave of advertisers and marketers are prepared to employ a WOM approach to their efforts.

The study, Perceptions, Praactices and Ethics in Word-of-Mouth Marketing, was released today by WOM marketing agency BoldMouth and Osterman Research.

According to the study,…

More examples of organizations using social media as part of their internal communications efforts. This one comes from Niall Cook, UK-based Netcoms director for PR agency Hill & Knowlton:

Blogging We were the first agency of our size to set up a blogging community for our staff One of the key reasons for doing this was to expose our consultants to social media. We…

Consumer Generated Media (CGM) has been in the news the last couple days. Two items in particular caught my attention.

First, blogger Derek Powazek has called for an end to the use of the term “User Generated Content.” I suppose that would be UCG. Funny, that wasn’t one of the many three-letter-words I’ve heard applied to the concept of media created by members of the…

A ton of commentary has been levelled at GM’s Chevy Tahoe team over its Apprentice-linked effort to let customers assemble their own TV commercials. BL Ochman figured the fact that negative ads were left on the site over a weekend was a sure sign that the execs in charge weren’t paying attention. Over at AdRants, eyes are rolling over the notion that…

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