Friday Wrap #202: Trust falls, LinkedIn gets a makeover, talking up CSR improves sentiment, and more

Friday Wrap #202I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

Employee engagement webinar—This coming Thursday, January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line business results and distribute a tip sheet. Your registration covers you and all the members of your team or department. Register


Employees are key to winning back trust,… Read More »

Bring influencer marketing inside the company

Internal Influencer Marketing

The communication role of the people manager has achieved mythic proportions, becoming one of the sturdiest of sacred corporate cows. Companies embarking on change initiatives or seeking to build employee engagement include the manager as a matter of routine. To be sure, managers play a critical role in such activities. The problem is, it is practically impossible to ensure consistent communication from managers. Only under two circumstances is the manager communication component of any plan anywhere close to uniformly consistent:

  1. In an organization in which manger-to-employee communication is a fully embedded part of the culture,… Read More »

Threats and intimidation won’t forge workforce passion, but conversation will

PayPal President David MarcusOn March 13, 2001, Cerner Corporation CEO Neal L. Patterson sent an email aimed at some 400 company managers, intended to “start a fire.” The email spread, first through the organization, then beyond.

Patterson’s letter began like this:

We are getting less than 40 hours of work from a large number of our K.C.-based EMPLOYEES. The parking lot is sparsely used at 8 a.m.; likewise at 5 p.m. As managers—you either do not know what your EMPLOYEES are doing; or you do not CARE. You have created expectations on the work effort which allowed this to happen inside Cerner, creating a very unhealthy environment. In either case, you have a…

Read More »

Sophie Knutsson for Chief Funster: how Tourism Australia shines a light on its working holidays

David Spark and Sophie KnutssonTourism marketing usually involves images of exotic locales you’ll see when your eyes are closed long after you viewed the photo or video. In 2009, Tourism Queensland added a new spin to its usual assortment of pictures of the Great Barrier Reef. The organization used the scenery to entice people to apply for “The Best Job in the World,” caretaker of Great Barrier Reef islands for six months.

The campaign attracted massive attention and was even reintroduced this year as one winner “is regretfully handing over the keys to his island hacienda.” The new campaign will lead to a replacement.

The campaign worked so well at shining a light… Read More »

It’s time to break the broadcast habit

The habit of communicating via broadcast is hard to break. Even as some companies embrace the ethos of social media, they employ broadcast models in their efforts to participate in it. Facebook apps, for example, are a means of injecting a message into a medium used primarily for conversation. There’s nothing wrong with that; in fact, a study from the American Marketing Association suggests a lot of people like ads and apps in social networks: 47% of social network users would use their network to download coupons and 45% would be happy to get information about store promotions.

But getting a message in front of people in a manner… Read More »

Customer reviews make a difference

It was a big deal when Wal*Mart announced that all of its products would be open to customer reviews on the big-box retailer’s website. While customer reviews have long been a staple of companies like, Wal*Mart’s adoption of the practice signalled that online customer reviews was going mainstream.

Reserach released recently (and found via eMarketer) suggests it’s a smart move in more ways than one. The “Social Commerce 2007” study, conducted by e-consultancy and Bazaarvoice, reveals that customer reviews increases everything from site traffic to sales.

Shel Holtz

Some results from survey respondents when asked about the impact of… Read More »

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