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Holtz Communications + Technology

Shel Holtz
Communicating at the Intersection of Business and Technology
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Friday Wrap #202I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Webinar Alert

Employee engagement webinar—This coming Thursday, January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication…

Internal Influencer Marketing

The communication role of the people manager has achieved mythic proportions, becoming one of the sturdiest of sacred corporate cows. Companies embarking on change initiatives or seeking to build employee engagement include the manager as a matter of routine. To be sure, managers play a critical role in such activities. The problem is, it is practically impossible to ensure consistent…

PayPal President David MarcusOn March 13, 2001, Cerner Corporation CEO Neal L. Patterson sent an email aimed at some 400 company managers, intended to “start a fire.” The email spread, first through the organization, then beyond.

Patterson’s letter began like this:

We are getting less than 40 hours of work from a large number of our K.C.-based EMPLOYEES. The parking lot is sparsely used at 8 a.m.; likewise…

David Spark and Sophie KnutssonTourism marketing usually involves images of exotic locales you’ll see when your eyes are closed long after you viewed the photo or video. In 2009, Tourism Queensland added a new spin to its usual assortment of pictures of the Great Barrier Reef. The organization used the scenery to entice people to apply for “The Best Job in the World,” caretaker of Great Barrier…

The habit of communicating via broadcast is hard to break. Even as some companies embrace the ethos of social media, they employ broadcast models in their efforts to participate in it. Facebook apps, for example, are a means of injecting a message into a medium used primarily for conversation. There’s nothing wrong with that; in fact, a study from the American…

It was a big deal when Wal*Mart announced that all of its products would be open to customer reviews on the big-box retailer’s website. While customer reviews have long been a staple of companies like Amazon.com, Wal*Mart’s adoption of the practice signalled that online customer reviews was going mainstream.

Reserach released recently (and found via eMarketer) suggests it’s a smart move in more ways than…

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