2013-05-07
Posted on May 7, 2013 6:23 am by Shel Holtz
| Participatory Communication
Tourism marketing usually involves images of exotic locales you’ll see when your eyes are closed long after you viewed the photo or video. In 2009, Tourism Queensland added a new spin to its usual assortment of pictures of the Great Barrier Reef. The organization used the scenery to entice people to apply for “The Best Job in the World,” caretaker of Great Barrier Reef islands for six months.
The campaign attracted massive attention and was even reintroduced this year as one winner “is regretfully handing over the keys to his island hacienda.” The new campaign will lead to a replacement.
The campaign worked so well at shining a light… Read More »
2007-12-18
Posted on December 18, 2007 7:54 am by Shel Holtz
| Internal
The habit of communicating via broadcast is hard to break. Even as some companies embrace the ethos of social media, they employ broadcast models in their efforts to participate in it. Facebook apps, for example, are a means of injecting a message into a medium used primarily for conversation. There’s nothing wrong with that; in fact, a study from the American Marketing Association suggests a lot of people like ads and apps in social networks: 47% of social network users would use their network to download coupons and 45% would be happy to get information about store promotions.
But getting a message in front of people in a manner… Read More »
2007-08-07
Posted on August 7, 2007 8:42 am by Shel Holtz
| Participatory Communication
It was a big deal when Wal*Mart announced that all of its products would be open to customer reviews on the big-box retailer’s website. While customer reviews have long been a staple of companies like Amazon.com, Wal*Mart’s adoption of the practice signalled that online customer reviews was going mainstream.
Reserach released recently (and found via eMarketer) suggests it’s a smart move in more ways than one. The “Social Commerce 2007” study, conducted by e-consultancy and Bazaarvoice, reveals that customer reviews increases everything from site traffic to sales.
Some results from survey respondents when asked about the impact of… Read More »
2007-05-22
Posted on May 22, 2007 8:17 am by Shel Holtz
| Participatory Communication
Author Mark Helprin, writing in The New York Times, has proposed a “perpetual copyright.” His argument revolves around the notion that other properties, like buildings, can be owned forever. Why not intellectual works?
For me, the answer is easy, as articulated by the Constitutional Law Foundation:
Patents and copyrights are grants to the holder, by the state, of monopoly powers, for a specific period of time, for a specific reason. The goal is to provide incentive for invention and art. The balancing concern is that one can stifle endeavor, raise the price of entry to enterprise, or lock away the ‘building blocks’ of science, art and…
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2007-04-04
Posted on April 4, 2007 9:09 am by Shel Holtz
| Blogging
I am overly tired of the “X is dead” redundancy. I understand the enthusiasm with which those who spout “X is dead” embrace what they believe in, but communication channels rarely die because of the advent of something new, even when that new thing represents a revolutionary, paradigm-changing development. Print didn’t replace face-to-face communication, after all, and television didn’t kill radio.
I’ll bet the first person to leave a comment who’s willing to take the bet $100 (US) that I’ll be able to buy a newspaper in 10 years. (We’ll exchange contact details and I promise to get in touch in a decade.) The newspaper I’m able to buy… Read More »
2007-02-19
Posted on February 19, 2007 5:40 pm by Shel Holtz
| New Media
I have to confess that I’ve had my doubts about Digg. I love the idea of people voting on the most interesting and important stories to determine their rank, but just, who are these one-percenters who submit items and ten-percenters who vote on them? And who reads Digg at all? Certainly it’s a tiny minority of the online population, not like the readership of Wikipedia voting on the most interesting encyclopedia entries. And there has been enough chatter about people being paid to submit articles to throw Digg’s value further into doubt.
But the idea rocks, and now Dell Computers has done something with it that makes sense. Lionel… Read More »
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