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Shel Holtz
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MSM live blogging via Twitter

I’ve seen some live blogging via Twitter, folks at conferences commenting on what the speakers are saying. But plans by the executive producer of a new Fox TV series to Twitter updates during the premier of “Drive” may be the first such use of the channel by a mainstream media outlet. Greg Yaitanes, who also directed the first episode of the action-adventure series, says in a tweet, “Gonna be twittering for the east coast from fox lot and then over to Nathan’s house for a premiere party/live twitter commentary - tune in!” (Nathan is Nathan Fillion, star of the series as well as the lead in the late, great “Firefly.”)

Fox’s website even has a page dedicated to the planned live blogging, er, Twittering, umm, tweeting…

I was alerted to Yaitanes’ plans by Denise, host of the Home Spa Goddess blog and podcast, who is a listener to For Immediate Release. We’ll play her audio comment on Monday’s show, but since “Drive” debuts on Sunday, it’s worth posting the informationn now.

A few people have blogged this, but not too many, suggesting the word hasn’t really spread much. Chris Thilk (a listener to FIR) notes on his Movie Marketing Madness blog:

Twitter is a great potential tool to use if you don???t want to create an all-out, RSS-enabled corporate site/blog. Imagine if Warner Bros., to pick a studio at random, setup its own Twitter feed it could use to send out updates to its fans on new posters, website updates, acquisition news and just about anything else. It could just include a short tweet with a link back to the studio???s site.

Thilk’s ideas open up a whole range of Twitter uses for non-entertainment properties, too. It could even be used for regular updates during an organizational crisis. I expect Twitter will ultimately move well beyond the fairly lame application of “What are you doing right now?”

If you’re interested in following Yaitanes’ tweets during the premiere, the account is at www.twitter.com/foxdrive.

 

04/14/07 | 3 Comments | MSM live blogging via Twitter

Comments
  • 1.I was already planning on watching the Drive premiere because it has a couple Joss Whedon connections (Fillion and creator Tim Menear) but the Twitter thing just added to that. Thanks for the shout-out, by the way.

    --Chris

    Chris Thilk | April 2007

  • 2.I may just have to watch the show now!

    A couple of other shows that could somehow be a match for Twitter -- Lost and American Idol.

    Bryan Person, Bryper.com | April 2007 | Boston

  • 3.I've been Twittering from the Virginia Tech shooting from the time the AP wires moved to this very day. In my day job I'm a cameraman for NBC News. While NBC hasn't authorized my Twitter use, my tweets have generated tremendous interest in the NBC brand. I believe I put a real honest human voice behind a monolithic mainstream media company. I've even Twittered from the set of Meet The Press, and have had a HUGE positive response to my tweets. I've told anyone who'll listen that they need to get on board with this.

    Jim Long | April 2007 | Washington, DC

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