Are you ready to incorporate QR codes into your communications?

The surge in smartphone ownership seems to be supporting a parallel rise in the use of QR tags. Marketers, advertisers and communicators should start incorporating tags into their planning now. The cost is minimal and the benefits could be huge.

A week or so ago I was shopping for a TV stand, that piece of furniture that supports a flat-panel television and the various devices (cable box, DVR, gaming console, DVD player, etc.) that stream content to the TV. At Best Buy, the small cards that displayed the price also featured QR codes. Using a free app called BeeTagg on my Android phone, I was able to scan the codess and get more… Read More »

My can’t-miss podcasts

It should come as no surprise that, as a podcaster, I’m still bullish on podcasting. It’s not the subject of much conversation. You don’t read a lot of posts about it. But that doesn’t mean podcasting has failed as a medium. I remember a declaration that the World Wide Web was on its way out because companies were no longer talking about their websites in press releases. On the contrary, that meant websites had become so commonplace that launching one was no longer news.

eMarketer’s 2009 report, “Podcasting: Into the Mainstream,” anticipates that 37.6 million people will download podcasts by 2013. While that’s nowhere near Facebook’s… Read More »

Going Apple-free: Progress report

As I reported a while back, I’ve made the decision to go Apple-free. You can read my original post for an explanation, although I’ll reiterate that this is a personal decision. I’m not trying to start a movement or convince anybody else to join the cause.

Here’s how it’s going so far:

iPod

imageI’m on the road a lot, so having an extensive music collection is important, not only for airports and planes, but for hotel rooms as well; I carry a JBL travel speaker with me that pumps out great sound. The iTouch was never an option for me because of the limited storage. I opted instead for the 160GB iPod Classic.

There’s not a huge selection… Read More »

New FIR iPhone app available

We were sorely disappointed when the FIR smartphone apps from iSites no longer played the audio files. Luckily, we found a better alternative—at least, for the iPhone.

Wizzard Media, which owns Libsyn (which hosts FIR’s audio files) offers an iPhone app. It costs $2.99, but it’s a terrific app. If you’re looking to take FIR on the road with you—and have it available within seconds rather than waiting for a download—this app is the answer.

We’re still looking for an Android solution. In the meantime, if you have an iPhone, you’ll find our new app is loaded with features. Once the app loads (which takes about 15 seconds), you’ll find… Read More »

Is your company invisible without an iPhone app?

Speaking as a CES panelist, NewsGator Media & Consumer Products GM Walker Fenton told the audience, “You???ve got to be on the iPhone; same as you???ve got to be on the Web.” Not having an iPhone app today, he suggested, is like not having a website 10 years ago. Without an iPhone app, you don’t exist.

It’s a sentiment I’m seeing echoed by a lot of observers and analysts. I appreciate the enthusiasm and understand where it’s coming from. And while your organization may well benefit from an iPhone app, it’s not a requirement. What is required is developing a strategy for smart phones.

Marketers and communicators should look at two… Read More »

More thoughts on work-life integration

Yesterday I shared my thoughts about the shift from work-life balance to work-life integration. My definition (but certainly not the process) is simple: Work-life balance presumes a clear boundary between work and the rest of your life while integration assumes you’ll be doing both all the time.

Some of the comments that resulted from the post challenged the idea of work-life integration, which led me to conclude that I didn’t explain its roots.

I had an engaging exchange on Twitter with Jim Ryan, a staff writer for the Central Pennsylvania Business Journal, who objected to what he saw as my insistence that people in the workforce… Read More »

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