New FIR iPhone app available

We were sorely disappointed when the FIR smartphone apps from iSites no longer played the audio files. Luckily, we found a better alternative—at least, for the iPhone.

Wizzard Media, which owns Libsyn (which hosts FIR’s audio files) offers an iPhone app. It costs $2.99, but it’s a terrific app. If you’re looking to take FIR on the road with you—and have it available within seconds rather than waiting for a download—this app is the answer.

We’re still looking for an Android solution. In the meantime, if you have an iPhone, you’ll find our new app is loaded with features. Once the app loads (which takes about 15 seconds), you’ll find… Read More »

Is your company invisible without an iPhone app?

Speaking as a CES panelist, NewsGator Media & Consumer Products GM Walker Fenton told the audience, “You???ve got to be on the iPhone; same as you???ve got to be on the Web.” Not having an iPhone app today, he suggested, is like not having a website 10 years ago. Without an iPhone app, you don’t exist.

It’s a sentiment I’m seeing echoed by a lot of observers and analysts. I appreciate the enthusiasm and understand where it’s coming from. And while your organization may well benefit from an iPhone app, it’s not a requirement. What is required is developing a strategy for smart phones.

Marketers and communicators should look at two… Read More »

More thoughts on work-life integration

Yesterday I shared my thoughts about the shift from work-life balance to work-life integration. My definition (but certainly not the process) is simple: Work-life balance presumes a clear boundary between work and the rest of your life while integration assumes you’ll be doing both all the time.

Some of the comments that resulted from the post challenged the idea of work-life integration, which led me to conclude that I didn’t explain its roots.

I had an engaging exchange on Twitter with Jim Ryan, a staff writer for the Central Pennsylvania Business Journal, who objected to what he saw as my insistence that people in the workforce… Read More »

Work-life balance is dead. Deal with it.

Former GE CEO Jack Welch is causing quite a stir today with remarks quoted in a Wall Street Journal article insisting that, for women, there’s no such thing as work-life balance. There are consequences to the choices you make, Welch says, and if you’re not at work “in the clutch”—presumably because you’re home dealing with your child or taking maternity leave—you could be passed over when opportunities for promotion arise.

Whether this is cold, hard reality or an unwillingness to accommodate fundamental human biology is open to debate. The fact that men have a competitive advantage simply because they don’t give birth seems… Read More »

The Palm Pre’s missed marketing opportunity

It has now been more than a week since I got my Palm Pre and I’m even happier with it now than I was when I wrote my review last week. I’ve grown comfortable with the interface and the gestures that make it work. I’ve personalized the calendar, contact list, and email. I’ve been using the universal search (which rocks) and the Synergy features, which really do set the Pre apart from the iPhone. And I’ve been using some of the few apps that are available.

As I noted in my review, the phone has only been available for a couple weeks and the SDK (software developer kit) is still being put through its paces prior to release into the wild… Read More »

My review of the Palm Pre

Shel HoltzI finally got my hands on a Palm Pre, which I’m loving.

As much as I have coveted the iPhone, I’ve avoided getting one for a number of reasons. First, there’s AT&T, whose service I abandoned several years ago. The iPhone is great, but it still is exclusive to AT&T, and my experiences that were so bad I’m just not willing to relive them.

Beyond that, I want a real tactile keyboard. Apps are great but email, Twitter and texting occupy most of my time with a smartphone, and I just couldn’t get comfortable typing fast on the screen-based keyboard that is the iPhone’s only option. In fact, most people I know with an iPhone also carry a… Read More »

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