Posted on December 21, 2011 11:09 am by Shel Holtz | Mobile | QR Codes
I had the privilege last week of attending the biennial of the Union for Reform Judaism in Washington, D.C.. While there, I met David Gerber, a rabbinical student at the Hebrew Union College Jewish Institute of Religion. For his graduate project, Gerber has launched The QR Project, an effort to bring meaningful content to smartphones.
We chatted outside the plenary hall…
Posted on November 1, 2011 8:22 am by Shel Holtz | Mobile
Americans with mobile devices are getting adept at multitasking, at least when it comes to the number of screens they manage. According to a mid-October report from Nielsen, 40 percent of American tablet and smartphone owners use their devices while watching television.
Most of that use has nothing to do with what’s on TV. They’re checking their email, surfing for unrelated content, dropped by…
Posted on July 11, 2011 9:20 am by Shel Holtz | Marketing | Mobile | QR Codes
A Business Insider post last week took QR codes to task, arguing they “can be confusing and can waste time. And as mobile technology progresses, they probably aren’t even necessary.”
The post, by former Forbes writer Dan Frommer, listed a variety of issues with QR codes to support the argument that communicators and marketers shouldn’t waste their time with them. Not a single one of those…
Posted on June 16, 2011 9:54 am by Shel Holtz | Marketing | Mobile | QR Codes
A billboard is a poor channel for inspiring action. When you’re walking down the street and see a billboard, even if the message creates desire to buy the product it’s advertising, actually making the purchase has to wait until later when you may well have forgotten ever seeing the billboard in the first place.
What’s missing from a billboard—and a lot of other…
Posted on March 30, 2011 6:42 am by Shel Holtz | Mobile | Wireless
Knowing I’d be traveling on a Monday, I called the hotel where I had a reservation—the Club Quarters on 45th in Manhattan, to ask about the in-room Net access. Mondays are generally recording days for For Immediate Release, the PR-focused podcast I’ve been co-hosting with Neville Hobson since early 2005. We record over Skype, so a decent connection is a requirement.
The answer from the…
Posted on March 18, 2011 4:52 am by Shel Holtz | Location-based Services | Marketing | Mobile | PR
Evidence is mounting that, while the Internet is global, people use their Net-connected mobile devices to access local content, information and resources. With mobile devices poised to overtake computers as the online access tool of choice, PR professionals should be resetting their thinking to factor in more location-specific communication solutions
That’s a challenge, since it’s far less resource-intensive to craft a one-size-fits-all…
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