FIR Interview - John Penberthy-Smith, Hutchison 3G UK: October 29, 2007

3, the mobile operator, and Skype, the internet communications company, have launched the Skypephone, a new handset that lets you make free Skype calls and instant messages from your mobile phone. It’s the first time an operator has offered a mass-market device which is tailor-made for free calling over the internet from a mobile.

During the press launch in London on October 29, Neville Hobson spoke with John Penberthy-Smith, Marketing Director at Hutchison 3G UK Ltd., the operator of the 3 network, about 3’s marketing and communication plans for the Skypephone focused on experiential marketing and word of mouth.

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Jott does just what it says it will

imageAt the recommendation of my friend Pete Shinbach, I’ve been playing with Jott, a new online service currently in public beta. So far, I love this service both for its simplicity and the fact that it meets a real need.

Once you have an account, which synchs with your cell phone number, you set up lists of people with whom you want to communicate. Let’s say you work for a department that meets each Tuesday at 8 a.m., but you’re stuck in traffic. Call Jott and record a message saying, “I’m late, but start the meeting without me.” That message will be transcribed and sent as a text message and/or email to the other members of the… Read More »

Nokia acqusition signals greater convergence

Shel HoltzI hadn’t even heard of Twango until yesterday, when the announcement came down that Nokia had acquired the multimedia file sharing site. Nokia apparently looked at about 75 companies before settling on the 10-person firm running out of the founder’s basement. The fact that the company is made up of former Microsoft employees who get Internet services had something to do with the decision.

More interesting is the reason Nokia went after such a company at all. According to the press release, “Nokia will be able to offer people an easy way to share multimedia content through their desktop and mobile devices.”

???The Twango acquisition is…

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Mobile messages on a shirt

Back in 2006, at the NewComm Forum in Palo Alto, a vendor displayed a nifty SMS-based service. The idea was simple. You’re driving past a billboard or see a bus drive by with an advertisement on the side. You’re interested, but how do you get more information? Using the service (the name of which I can’t remember or find), the advertiser would include a numeric code to send via text-message to a simple address. In response, you get more information.

By way of demonstration, the vendor had obtained some biographical information on every attendee at the conference and assigned each of us a code. Text-messaging the code returned a summary… Read More »

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