Posted on July 27, 2012 12:31 pm by Shel Holtz | Augmented Reality | Marketing | Mobile | Social Media | Video
(c) Can Stock PhotoMy feeds deliver some great content, but I can’t write an individual blog post about them all. Hence, the Wrap.
I wrote last week about The Altimeter Group’s report on media convergence and the need to move past organizational silos that isolate PR, marketing, advertising and other communication functions (while still maintaining areas of…
Posted on July 20, 2012 12:46 pm by Shel Holtz | Facebook | Location-based Services | Mobile | Research | Search | Social Media | Twitter
(c) Can Stock PhotoA survey of some of the stories from the last week that caught my eye as they passed by in the stream
Research group Gartner raised eyebrows with its projection that half of organizations that manage innovation processes will apply gamification to those efforts by 2015. A year earlier, Gartner said, more than 70%…
Posted on July 6, 2012 8:19 am by Shel Holtz | Augmented Reality | Mobile | Social networks
(c) Can Stock PhotoA review of articles that piqued my interest during the last week, whether or not they were earth-shattering.
Some people are more deliberate than others when they shop. While many just want to replace that empty box of Candy-Coated Sugar Grenades and other staples, there are those who are intent on finding only…
Posted on June 29, 2012 1:58 pm by Shel Holtz | Gamification | Mobile | Social Media | Twitter
The weekly review of content that caught my eye for one reason or another.
I’ve heard of diversification, but this one is a real eyebrow-raiser. Venture Beat reports that Ford Motor Company (officially known as “that place where Scott Monty works”) might be moving into the password storage business. Ad agency Ogilvy Paris developed a promotional video that spotlights…
Posted on June 29, 2012 10:19 am by Shel Holtz | Gamification | IABC | Mobile
On Wednesday, June 27, I presented a closing session at the 2012 IABC World Conference in Chicago, as part of the “All-Star” track (these are presenters who scored well at the 2011 conference). My topic focused on mobility beyond apps and optimized web content, winding up with a look at the growing role of games and gamification in the enterprise as these go…
Posted on June 22, 2012 1:20 pm by Shel Holtz | Facebook | Marketing | Mobile
A review of stuff I found interesting in the last week. I hope you do, too.
If not, maybe you should reconsider your plans. According to IBM’s annual State of Marketing report, 34% of companies are planning mobile marketing campaigns in the next year. According to the MediaPost article, that represents the fastest planned adoption of a…
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